Content Creator

Reporting to the Director, Owned Media & Community, the Content Creator is responsible for developing culturally relevant, platform-native content that brings the AutoNation brand to life across owned social channels. This role sits at the intersection of creativity and culture, producing scroll-stopping content that feels human, authentic, and unmistakably AutoNation.

The ideal candidate is a native creator who understands social trends, formats, and storytelling, and is comfortable ideating, creating, and iterating content at the speed of social without sacrificing brand standards.

Job Responsibilities

• Create and publish short-form, platform-native content across TikTok, Instagram, YouTube, and emerging channels.
• Translate brand platform, strategy, and campaign priorities into engaging, social-first storytelling.
• Capture, edit, and produce high-quality photo and video content optimized for and relevant to each platform.
• Identify and react to cultural moments, trends, and formats that align with the brand voice and values.
• Support always-on content and proof-point campaigns with timely, relevant creative.
• Collaborate with engagement and insights teams to test, learn, and optimize content performance.
• Maintain brand voice, visual standards, and creative quality across all content.

Qualifications

• Bachelor's degree in Communications, Media, or related field (or equivalent experience).
• 3-5 years of experience creating content for social platforms (brand, agency, or creator background).
• Strong video production, editing, and storytelling skills.
• Deep fluency in social culture, trends, and platform best practices.
• Ability to work quickly in a fast-paced, test-and-learn environment.
• Business travel up to 30%, with occasional on-location content capture with local markets and partners.

AutoNation is one of the largest automotive retailers in the United States, with a network of dealerships nationwide. Benefits include 401k matching, health, dental and vision insurance, and associate purchase and discount programs.