Content and Communications Manager

Content and Communications Manager

An exciting opportunity for an experienced, knowledgeable and driven Content and Communications Manager who wants to take the lead Liv-ex’s content strategy, elevate it’s industry voice and drive engagement, brand awareness and subscription growth across the global fine wine market

Location: Borough, London SE1

Competitive salary dependent on experience plus performance-related bonus, healthcare insurance and wellbeing benefits.

With customers in 50 countries, Liv-ex is the leading fine wine exchange globally. Our vision is to make the wine market more transparent, efficient, and safe, for the benefit of our members and wine lovers everywhere. Our culture is hardworking, entrepreneurial and friendly. Founded in 2000, Liv-ex’s trading, data and market intelligence platform is used by wine businesses around the world to better understand the market and execute buying and selling opportunities. We’re at an inflection point in our journey, embarking on a transformational phase that will redefine how the wine industry operates, trades, and leverages data intelligence. Despite our market leadership, we remain an agile, entrepreneurial, focused organization where senior leaders are involved in driving execution and delivering results.

Summary Purpose

The Content and Communications Manager owns Liv-ex's content strategy and execution, ensuring we create high-quality, compelling content that positions Liv-ex as the leading authority in the global fine wine market.

They are responsible for identifying stories, developing thought leadership, and creating content that builds awareness, generates demand, nurtures prospects, and strengthens relationships with Liv-ex members.

This is a hands-on role. The successful candidate will not only define the content plan but also create, distribute, and optimise content across Liv-ex's key channels, including the website, email, social media, PR, and member communications.

Reporting to the Head of Marketing, they will work closely with Product Marketing, CRM, Sales, Customer Success, and subject matter experts across the business to bring Liv-ex's expertise, data, and customer success stories to life.

Responsibilities

Content Strategy and Planning

• Own the Liv-ex content strategy and editorial calendar, aligning content to business priorities, audience needs, and commercial objectives.
• Develop content plans that balance short-term lead generation with longer-term investments in brand building, thought leadership, and organic growth.
• Identify opportunities to leverage Liv-ex data, insights, customer stories, and industry expertise to create differentiated content.
• Build a deep understanding of Liv-ex's target audiences and create content that addresses their challenges, interests, and buying considerations.

Content Creation and Storytelling

• Create high-quality content across multiple formats, including blogs, reports, guides, case studies, webpages, industry commentary, emails, presentations, and social media content.
• Translate complex industry, product, and market topics into engaging and accessible stories.
• Maintain exceptional standards of quality, accuracy, and consistency across all written communications.
• Ensure content is optimised for search, AI-powered discovery, and conversion, while remaining valuable and engaging for readers.
• Work closely with internal subject matter experts to uncover insights and stories that demonstrate Liv-ex's expertise and value.

Communications and Content Distribution

• Own the activation and distribution of content across Liv-ex's key channels..
• Manage and grow Liv-ex's social media presence through a consistent programme of high-quality content and industry commentary.
• Build and deploy marketing emails and nurture campaigns within HubSpot.
• Identify and test new channels, formats, and opportunities to increase awareness and engagement.

Thought Leadership and Industry Authority

• Develop and execute Liv-ex's thought leadership programme, positioning the business and its experts as trusted voices within the fine wine industry.
• Collaborate with senior stakeholders to identify themes, stories, and commentary that reinforce Liv-ex's market leadership.
• Build relationships with journalists, industry publications, and external partners.
• Support media engagement activities, including press releases, commentary, and proactive story development.
• Identify and evaluate speaking opportunities, events, and industry initiatives that can enhance Liv-ex's reputation and reach.

Performance and Optimisation

• Measure content performance across awareness, engagement, lead generation, and pipeline contribution.
• Track and report on key metrics including website traffic, organic visibility, content engagement, social performance, lead quality, and influenced opportunities.
• Use data and experimentation to improve results and maximise the impact of content investments.

What we're looking for

• A passion for creating engaging and commercially relevant content using multiple digital channels for distribution
• Exceptional writing, editing and storytelling skills with a high degree of intellectual curiosity
• 3-5 years proven experience creating content that supports business growth and commercial objectives developed either in house or in an agency environment
• Strong understanding of content marketing, SEO, social media, email marketing and content distribution
• Ability to identify compelling stories and translate complex ideas into engaging content.
• Strong analytical skills, the ability to deliver insight through data.
• Experience managing editorial calendars and content programmes.
• Comfortable working independently while collaborating effectively with subject matter experts and senior stakeholders.
• Highly organised, proactive, and able to balance strategic thinking with hands-on execution.
• Experience with HubSpot or similar marketing automation platforms.
• Interest in the wine industry would be advantageous.
• French speaking would be advantageous.