Community Manager, Consumer
Toast creates technology to help restaurants and local businesses succeed. The Consumer Growth team helps restaurants grow through guest acquisition, discovery, engagement and retention. Its flagship consumer product, Toast Local, connects guests with great local restaurants, and building a real community around it is how that product earns love, loyalty and word of mouth.
As Community Manager, Consumer, you will build, grow, moderate and maintain Toast's organic social and community presence for its consumer brand, distinct from and running in parallel with the established B2B (restaurant-facing) brand. This is a hands-on, high-ownership role for someone who lives on the platforms where guests spend their time and knows how to show up as a real voice, not a corporate account.
Responsibilities
- Build and grow the consumer social presence on Instagram, TikTok and other emerging channels; plan, create and publish social-first content that celebrates local restaurants and drives awareness and repeat usage of Toast Local.
- Engage the community by responding to comments, DMs and mentions in a way that feels human, warm and on-brand; own moderation and community health.
- Define and protect a consumer brand voice separate from the B2B brand, coordinating with Brand, B2B Social, Comms and Product Marketing.
- Source and amplify user-generated content and help build relationships with creators in partnership with existing influencer teams.
- Measure and report on follower and community growth, engagement quality, sentiment, share of voice and referral traffic to Toast Local.
Requirements
- 3+ years of experience in community management, organic social or social content roles, ideally for a consumer-facing (B2C) brand or app.
- A human, non-corporate writing voice and fluency across Instagram, TikTok and emerging platforms.
- Hands-on experience building and growing an organic social presence from the ground up.
- Experience moderating online communities and managing engagement at scale.
Pay range: $83,000 - $133,000 USD base, plus equity and benefits. Toast follows a hybrid work model.