Co-Founder / Head of Affiliate and Influencer - TikTok Shop

We’re building a social commerce agency focused on helping mid-market and enterprise consumer brands launch and scale on TikTok Shop, with plans to expand into additional social commerce channels.

Our founding team brings significant experience across e-commerce, performance marketing, agency operations, and entrepreneurship, including:

• $500M+ in cumulative TikTok Shop GMV generated.
• Multiple eight-figure businesses built and scaled.
• Multiple successful company exits.
• Multiple eight figures in capital previously raised.
• Experience working with some of the world’s leading consumer brands.

We’re assembling an exceptional founding team with the ambition of building one of the leading social commerce companies in the industry.

The Opportunity:

We’re seeking a Cofounder / Head of Affiliate & Influencer Marketing to lead the development and growth of our affiliate and creator partnerships division.

This is a hands-on founding leadership role with meaningful equity potential and the opportunity to shape the company’s strategy, operations, and long-term growth.

We’re particularly interested in candidates who have already built extensive relationships with influencers, affiliates, creators, and talent networks.

While experience with TikTok Shop is highly preferred, we’re also interested in accomplished affiliate and influencer marketing leaders from other platforms who can apply their expertise and relationships to social commerce.

Responsibilities:

• Build and lead the company’s affiliate and influencer marketing operations.
• Leverage existing creator and affiliate relationships to accelerate client growth.
• Develop and execute affiliate and influencer strategies for mid-market and enterprise consumer brands.
• Recruit, activate, and manage high-performing creators and affiliates.
• Establish partnerships with creator networks, talent managers, and influencer agencies.
• Oversee creator outreach, product seeding, commission structures, incentives, and campaign execution.
• Develop scalable systems for creator acquisition, relationship management, and performance optimization.
• Build and manage an affiliate and influencer marketing team as the company grows.
• Collaborate with the founding team on company strategy, client acquisition, and long-term growth.
  

Qualifications:

Required:

• Significant experience leading affiliate marketing, influencer marketing, creator partnerships, or related programs.
• An established network of influencers, affiliates, creators, or talent management organizations.
• Demonstrated success generating measurable revenue through affiliate or influencer partnerships.
• Strong understanding of creator acquisition, relationship management, incentive structures, and performance optimization.
• Experience building and scaling affiliate or influencer programs.
• Strong leadership, relationship-building, and communication skills.
• Entrepreneurial mindset and interest in building a company from an early stage.

Preferred:

• Experience managing TikTok Shop affiliate programs.
• Existing relationships with high-performing TikTok Shop affiliates and creators.
• Previous leadership experience at an affiliate marketing agency, influencer marketing agency, major consumer brand, or social commerce company.
• Experience generating substantial GMV or revenue through creator-driven commerce.
• Experience building and managing affiliate or influencer teams.
• Strong relationships with established creator networks and talent management organizations.

Compensation:

This is a cofounder-level opportunity with meaningful equity participation.

• Initial compensation: Equity-based, with no cash salary initially.
• Future salary: We anticipate introducing a competitive salary within approximately 3–6 months, contingent on the company’s financial performance and available cash flow. This timeline is an estimate, not a guaranteed commitment.
• Equity: Founder-level equity participation, with terms determined based on experience, responsibilities, contributions, and long-term involvement.

We’re looking for someone interested in building significant long-term enterprise value and helping establish a category-leading social commerce company.

How to apply:

To be considered, please send your resume or LinkedIn profile along with a very brief cover letter to:

cofoundercontact1@gmail.com

In your cover letter, please briefly highlight:

• Your experience leading affiliate or influencer marketing programs.
• The scale of the programs you’ve managed, including revenue or GMV generated.
• Your existing relationships with influencers, affiliates, or creator networks.
• We’re especially interested in candidates who can bring established industry relationships, a strong track record of execution, and an entrepreneurial approach to building a business.