Channel Strategy Manager

About Fixated:

Fixated is building the operating infrastructure of the creator economy.

That runs through two engines. Talent — we represent and operate businesses for some of the most influential creators on the internet, and sit at the center of one of the largest creator networks in the world. CBM — our brand-side business, built on distribution and audience we own rather than rent, pairing content production with owned-channel reach and paid media.

Two engines, one shared asset base. That's what you'll be selling.

Position Summary

• Our Manager, Channel Strategy works to handle client relationships and oversee the day-to-day operations of the department’s client portfolio. This position supervises YouTube accounts with significant scope, effectively driving cross-platform strategy, implementing platform best practices, managing content calendars, and identifying how to reach the right audiences through various content formats.

Responsibilities

• Manage client relationships while establishing open and effective channels of communication
• Create YouTube channel management proposals for Channel Strategy clients, and oversee their implementation
• Run client meetings and deliver presentations as needed
• Work with internal Fixated teams on creative ideation, production, and cross-platform distribution of original digital content
• Oversee aspects of video content execution across multiple platforms, including post copy, coordinating with the graphic design team, managing the approvals process, optimizing scheduling/publishing calendar, community management, and engagement monitoring
• Reporting analytics for branded YouTube channels, including analysis on audience growth and demographics, video view performance, advertising revenue, and ad performance
• Conduct experiments to identify effective new strategies, optimization opportunities, and tracking ongoing audience trends

What you bring to the role

• Expert in account management and a deep understanding of YouTube optimization best practices, including on videos, playlists, and the channel homepage
• Profound experience in reviewing and drawing conclusions from YouTube analytics
• Previous experience working directly with talent
• Deep understanding of Facebook, TikTok, Instagram, and Twitter best practices related to audience growth
• Passionate about the YouTube platform, creators, and marketing brands on social media
• Proficiency in PowerPoint/Google Slides, Photoshop, VidIQ, Monday, Tubebuddy, Microsoft Excel, Dropbox, and Slack
• Proactive and a self-starter
• Organizational skills
• YouTube certification

Qualifications

• Experience leading client calls and/or presenting performance reports
• Demonstrable knowledge of the YouTube ecosystem (creators, brands, verticals, trends)
• 5+ years’ experience managing or developing a YouTube channel, including managing content uploads, audience development, advertising performance, reporting and analytics
• Experience using data analytics to deliver insights on digital marketing campaigns or to influence the content ideation process for clients
• Digital audience development experience, building audiences with online content through social media, digital marketing campaigns, online PR, publisher syndication, and more
• Experience with 3rd party analytics tools (Tubular, Comscore, etc.)
• Proficiency in Microsoft Office (Excel and Outlook, specifically)

Who You Are:

• You're still a seller.
• You solve your own problems.
• You see around corners.
• You have strong opinions and you'll defend them.
• You're coachable.
• You're honest about your pipeline.
• You want a team.

Fixated is an equal opportunity employer. We're committed to building a team that reflects the diversity of the creators and audiences we serve.