Channel Manager
About Fixated:
Fixated is building the operating infrastructure of the creator economy.Most of this industry runs on deal-making — a brand deal gets brokered, a campaign gets delivered, and the work starts over the next morning. We took the opposite position: services commoditize, infrastructure compounds.
Position Summary:
● Our Manager, Channel Strategy works to handle client relationships and oversee
the day-to-day operations of the department’s client portfolio. This position
supervises YouTube accounts with significant scope, effectively driving cross-
platform strategy, implementing platform best practices, managing content
calendars, and identifying how to reach the right audiences through various
content formats.
Responsibilities
● Manage client relationships while establishing open and effective channels of
communication
● Create YouTube channel management proposals for Channel Strategy clients,
and oversee their implementation
● Run client meetings and deliver presentations as needed
● Work with internal Fixated teams on creative ideation, production, and cross-
platform distribution of original digital content
● Oversee aspects of video content execution across multiple platforms, including
post copy, coordinating with the graphic design team, managing the approvals
process, optimizing scheduling/publishing calendar, community management,
and engagement monitoring
● Reporting analytics for branded YouTube channels, including analysis on
audience growth and demographics, video view performance, advertising
revenue, and ad performance
● Conduct experiments to identify effective new strategies, optimization
opportunities, and tracking ongoing audience trends
What you bring to the role
● Expert in account management and a deep understanding of YouTube
optimization best practices, including on videos, playlists, and the channel
homepage
● Profound experience in reviewing and drawing conclusions from YouTube
analytics
● Previous experience working directly with talent
● Deep understanding of Facebook, TikTok, Instagram, and Twitter best
practices related to audience growth
● Passionate about the YouTube platform, creators, and marketing brands on
social media
● Proficiency in PowerPoint/Google Slides, Photoshop, VidIQ, Monday,
Tubebuddy, Microsoft Excel, Dropbox, and Slack
● Proactive and a self-starter
● Organizational skills
● YouTube certification
Qualifications
● Experience leading client calls and/or presenting performance reports
● Demonstrable knowledge of the YouTube ecosystem (creators, brands,
verticals, trends)
● 5+ years’ experience managing or developing a YouTube channel, including
managing content uploads, audience development, advertising performance,
reporting and analytics
● Experience using data analytics to deliver insights on digital marketing
campaigns or to influence the content ideation process for clients
● Digital audience development experience, building audiences with online
content through social media, digital marketing campaigns, online PR,
publisher syndication, and more
● Experience with 3 rd party analytics tools (Tubular, Comscore, etc.)
● Proficiency in Microsoft Office (Excel and Outlook, specifically)
Fixated is an equal opportunity employer. We're committed to building a team that reflects the diversity of the creators and audiences we serve.