Campaign Manager- Influencer Marketing

Location: Mumbai, Andheri West

Experience: 2–4 Years

Employment Type: Full-time

About the Role

We are looking for a Campaign Manager – Influencer Marketing to lead and manage end-to-end influencer marketing campaigns. The role involves working closely with brands, influencers, and internal teams to ensure campaigns are strategically planned, smoothly executed, and delivered within timelines and budgets.

Key Responsibilities

• Manage end-to-end influencer marketing campaigns from brief to execution and closure.
• Understand client briefs and translate them into effective influencer campaign strategies.
• Identify and shortlist relevant influencers based on campaign objectives, audience, niche, and budget.
• Manage influencer communication, negotiations, deliverables, and timelines.
• Coordinate with internal teams including Influencer Marketing, Creative, Operations, and Finance.
• Track campaign progress, content approvals, posting schedules, and deliverables.
• Ensure campaigns are delivered on time and as per client expectations.
• Handle client communication, updates, feedback, and campaign-related escalations.
• Monitor campaign performance and prepare post-campaign reports and insights.
• Maintain strong relationships with clients, influencers, and key stakeholders.
• Identify potential campaign risks and proactively resolve execution challenges.
• Stay updated with influencer trends, social media platforms, creator ecosystems, and industry developments.

What We’re Looking For

• 2–4 years of experience in Influencer Marketing, Digital Marketing, Media, or an agency environment.
• Strong experience in managing influencer campaigns end-to-end.
• Excellent communication, negotiation, and relationship-management skills.
• Strong understanding of Instagram, YouTube, and the creator ecosystem.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong organizational and problem-solving skills.
• Client-facing experience is preferred.
• Good knowledge of Google Sheets/Excel and campaign reporting.
• High ownership, attention to detail, and ability to work in a fast-paced environment.