Business Development Executive in Mumbai

Work type: Work from office

Location: Goregaon West, Mumbai

Work days: Monday to Saturday

Time: 10 am to 7 pm

Experience: 1-2 years

Device policy: BYOD

Grath Entertainment is India's fastest -growing entertainment and influencer management agency working with 50+ leading brands and top creators. We specialise in creator-brand collaborations, digital talent management and influencer-led campaigns. We’re looking for a business development executive who can identify brands that are a strong fit for Grath, open conversations with the right decision-makers, and convert those conversations into business opportunities.

Key Responsibilities

• New business acquisition:
• Identify and research brands across skincare, beauty, wellness, lifestyle, fashion, food, D2C and other relevant categories.
• Build a strong pipeline of brands that actively invest in or have the potential to invest in influencer marketing.
• Find and connect with brand founders, marketing heads, brand managers and other key decision-makers.
• Reach out through calls, emails, LinkedIn, networking and other relevant channels.
• Pitch Grath’s creator network and influencer marketing solutions based on the brand’s needs.
• Convert cold leads into meaningful conversations, meetings and campaign opportunities.
• Lead & client conversion:
• Understand a brand’s marketing objectives, target audience and campaign requirements.
• Identify opportunities where Grath’s creators and influencer solutions can add value.
• Prepare and present relevant proposals in coordination with the internal team.
• Follow up consistently with prospects and move leads through the sales pipeline.
• Negotiate commercials and campaign requirements to help close deals.
• Maintain accurate records of leads, conversations, follow-ups and conversions.
• Business growth:
• Identify brands that are currently under-utilising influencer marketing and create opportunities for Grath.
• Track competitor activity, emerging brands, market trends and new categories to identify potential business.
• Explore opportunities to expand existing brand relationships and generate repeat business.
• Build long-term relationships with decision-makers rather than focusing only on one-off campaigns.
• Work closely with the campaign and talent management teams to ensure the opportunity handed over is clearly understood and actionable.
  
  

Why join Grath?

• Exposure to the fast-growing creator economy.
• Work directly with brands and decision-makers.
• High ownership and startup exposure.
• Opportunity to build strong sales and business development skills.
• Rapid learning and career growth in the influencer marketing industry.
  
  

About Company: Grath Entertainment is India's fastest-growing influencer marketing agency. Grath Entertainment embodies two fundamental pillars: Growth and Gratitude, from which its name is derived. On the business front, we operate as an Influencer Marketing agency. Our expertise lies not only in comprehending a brand's requirements and assisting them in achieving their goals efficiently but also in nurturing talent to help them reach new heights. If you're a brand seeking to maximize any objective, Grath is the ideal destination. For creators, Grath Entertainment is an unparalleled space where their potential can truly flourish.