Brand & Social Media Executive

Designation: Brand & Social Media Executive

Central Function: Social Media & Marketing

Brand: MISSGUIDED

Location: Manchester, UK

Reporting to: Social Media Manager

About SUMWON STUDIOS

SUMWON STUDIOS is a global brand house building, scaling and reimagining culturally relevant fashion, lifestyle and consumer brands. Our portfolio includes MISSGUIDED, SUMWON, BALR, Baby Phat, Playboy, AiiRZ, KiZN, KSTM and 11SKNDS.

In just a few years, we have grown from a start-up to one of the fastest-scaling brand platforms in theindustry. Combining creativity, data, technology and an agile supply chain, we build brands designed to win in today's digital-first world.

We operate at the intersection of culture, commerce and innovation. Whether launching new brands, acquiring established ones, or unlocking growth opportunities across our portfolio, we move quickly, think globally and challenge conventional ways of working.

The Role

We’re looking for a creative, organised and commercially aware Brand & Social Media Executive to own and grow MISSGUIDED’s day-to-day social media presence.

Working closely with the Social Media Manager, TikTok Lead and wider creative team, you’ll translate brand strategy into engaging content plans, compelling storytelling and meaningful community engagement. You’ll play a key role in ensuring MISSGUIDED shows up consistently, creatively and relevantly across social, connecting with our audience while supporting wider brand and commercial objectives.

Key Responsibilities

Social Strategy & Channel Ownership

• Own the day-to-day Instagram channel, ensuring all content aligns with MISSGUIDED’s brand identity, audience and commercial priorities.
• Build and maintain a forward-planned content calendar balancing campaigns, product storytelling, community-led content and reactive opportunities.
• Translate the wider social strategy into clear weekly priorities and actionable content plans.
• Maintain a strong understanding of the MISSGUIDED customer, fashion landscape and cultural trends.

Content Planning & Creative Direction

• Develop social-first ideas, formats and concepts that strengthen brand storytelling, product desirability and audience connection.
• Collaborate with Creative, Marketing and E-commerce teams on product launches, campaigns and key trading moments.
• Identify opportunities to repurpose campaign, creator and user-generated content for Instagram.
• Ensure content remains fresh, relevant and aligned with the brand’s visual identity and tone of voice.

Publishing & Community Management

• Manage Instagram scheduling, publishing and day-to-day channel upkeep.
• Write engaging, on-brand captions and social copy that reflect MISSGUIDED’s personality.
• Monitor comments, direct messages and audience conversations, helping to build a positive and engaged community.
• Identify relevant conversations, emerging trends and reactive content opportunities.

Performance, Reporting & Optimisation

• Track key social metrics, including reach, engagement, follower growth, shares, saves and content performance.
• Contribute to regular reporting, highlighting key learnings, trends and recommendations.
• Use performance insights to refine content calendars, creative approaches and publishing priorities.
• Monitor competitor activity and platform developments to identify opportunities for growth and improved engagement.

Cross-Functional Collaboration

• Work closely with the Social Media Manager to deliver brand priorities and maintain clear ownership of Instagram.
• Partner with the TikTok Lead and TikTok Content Creator to ensure Instagram complements the wider social media strategy.
• Collaborate with Creative, Marketing, E-commerce, Influencer and Paid Media teams to support integrated campaigns.
• Keep content plans, assets and deadlines organised, ensuring work is delivered accurately and on time.

What you’ll bring

• Experience managing social media channels for a fashion, beauty, lifestyle or consumer brand.
• Strong knowledge of Instagram and other social channels, including content formats, publishing best practice and community engagement.
• A strong creative eye and genuine understanding of fashion, digital culture and social media trends.
• Confident copywriting skills, with the ability to create engaging, on-brand social storytelling.
• Comfortable analysing social media performance and using insights to make informed recommendations.
• Highly organised, proactive and able to manage multiple priorities in a fast-paced environment.
• A collaborative communicator who takes ownership, works well across teams and follows through on commitments.
• A commercially minded approach, understanding how social media can support brand awareness, product desirability and business growth.

What Success Looks Like

• Consistent, high-quality Instagram and social content that reflects MISSGUIDED’s identity and resonates with its audience.
• A well-organised, forward-planned content calendar that balances strategic campaigns with relevant reactive content.
• Improved reach, engagement, shares, saves and follower growth.
• Clear ownership of Instagram activity, publishing and community management.
• Strong collaboration across social, creative and commercial teams.
• Regular performance reporting that translates insights into actionable improvements.

The Ideal Candidate

You’re equal parts creative and organised, with a strong understanding of fashion and the culture shaping social media. You know how to turn brand strategy into an engaging day-to-day channel experience, spot opportunities to make content more relevant and use performance insights to improve results. You take pride in your work, enjoy collaborating with others and are ready to take ownership of a key social channel within a fast-paced, growing fashion business.

What we'll bring

• 25 working days of annual leave plus bank holidays
• Health Scheme
• 30% employee discount on all Sumwon Studios brands (Sumwon, Missguided, Aiirz)
• Company social events
• Creative work environment
• Competitive salary
• Enhanced paternity and maternity leave
• Pension contributions: employee 5%, employer 3%

Why Join Us?

This is an opportunity to join a business in growth mode. You'll have the chance to make a visible impact, take ownership, move quickly and help shape the future of a multi-brand platform operating across global markets.