Brand Marketing Sr. Manager, Influencer Strategy, North America

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

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• Support the Lead, NA Brand Marketing, Content & Influencer Strategy and Head of Global Influencer Relations Strategy as a dual report role
• Lead development and execution of North America influencer programs aligned to seasonal campaigns, organic always on community focus initiatives, Gold Star initiatives, product gifting, and key brand moments
• Translate activation & organic strategy into actionable influencer plans, talent briefs, and campaign roadmaps
• Develop talent frameworks that align NA influencer participation to campaign objectives, channel needs, and audience priorities 
• Partner with Content, Media, CRM, Retail, WHSL, Performance/Affiliate Marketing and Global teams to ensure influencer activations are integrated into broader go-to-market plans.
  
  

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• Support look + creative reviews with agency and design partners
• Lead new influencer talent discovery and advise on partners and invitees proposed by external agencies, publishers and other sources
• Identify new opportunities, emerging platforms, and cultural moments relevant to Ralph Lauren consumers
• Manage influencer budgets, forecasting, invoicing, and performance tracking and campaign recaps
• Support influencer contracting in partnership with in-house Legal counterparts and Global Influencer team
• Oversee experiential influencer integration in NA, including creator participation within brand activations and events
• Establish reporting frameworks and insights to measure influencer effectiveness and inform future planning within North America Marketing Strategies
  
  

Salary range: $85,000 - $161,444 annually,

• Knowledge of influencer, entertainment, fashion industry and social media channels
• Experience with Influencer/Social Monitoring Platforms (such as Lefty) – preferred
• Experience with Influencer Affiliates (such as ShopMy, LTK)
• Experience with administrative tasks (invoicing, expense reporting, travel, etc)
• Strong written and verbal communication
• An exceptional level of confidentiality
• A collaborative mindset and resourceful
• Knowledge of North American consumer trends, cultural moments, and the evolving creator landscape.
• Experience working within global and regional marketing organizations, translating global strategies into locally relevant opportunities