Brand Content Marketing Specialist
Brand Content Marketing Specialist
Location: Lone Tree, CO
Reports to: Director of Strategic Initiatives
Employment Type: Full-time, Hybrid (In-office Tuesdays and Wednesdays)
About Steep Marketing
Steep Marketing helps independent financial advisors grow their businesses through digital and direct mail marketing that fills their live events with high-quality leads. We're a small, ambitious team that takes our work seriously and cares deeply about what we create.
The Opportunity
We're looking for a creative, hands-on marketer to help build and grow Steep's presence in our niche. We have great stories to tell, valuable expertise to share, and a growing base of potential clients and industry partners to reach. As we continue to scale, we're looking to add another player to the team who can design and edit compelling content and deploy effective marketing campaigns to build awareness, strengthen our brand, and generate new business.
This is a role for someone who loves creating things and getting them out into the world. You'll edit, draft, design, build, and publish marketing content across several channels, the most important being email and social media, with a strong emphasis on short-form video. Working closely with our Director of Strategic Initiatives, you'll translate marketing and growth objectives into engaging campaigns and content with clear direction, realistic KPIs, and established brand voice, all while enjoying creative freedom to bring your own ideas to life as well. The ideal fit for this role is someone who can move projects from a rough idea all the way to a polished, published result with excellent communication and a collaborative mindset.
The Day-to-Day
Creative Content Production
- Edit and post highly engaging short-form videos for Instagram, Facebook, and LinkedIn that showcases Steep's expertise, client successes, new and existing products, and company culture.
- Design compelling graphics for email newsletters, social media posts, webinar decks and other presentations, trade shows booths, and printed brochures and brand materials.
- Turn podcast episodes, client success stories, company announcements, and industry insights into compelling content for specific channels and audiences.
- Draft engaging copy for emails, social media posts, and occasionally printed materials.
- Format and publish blog posts in WordPress.
Email Marketing
- Own the production and distribution of Steep's monthly email newsletter.
- Design, build, and send other marketing emails for webinars, new products, and special offers.
- Build and maintain automated email sequences, including a new lead nurturing series.
- Ensure emails are on-brand, mobile-friendly, and launched on schedule.
Social Media & Brand Presence
- Manage Steep's day-to-day presence on Instagram, Facebook, and LinkedIn, including community engagement, and establish a consistent posting rhythm.
- Repurpose existing content (blogs, podcasts, guides) into engaging posts.
- Monitor performance, identify what resonates with our audiences, and continuously improve our content strategy.
What You'll Bring
- 3+ years of experience in content marketing or a similar creative marketing role.
- The ability to write compelling headlines, social captions, promotional emails, and other marketing content.
- Strong creative and visual design skills, with proficiency in at least one major design platform.
- Experience building email campaigns using platforms such as HubSpot or Mailchimp.
- Familiarity with managing business social media accounts.
- Proven skill with short-form video editing; advanced video editing experience a plus.
- Strong organization and ability to independently manage your workload.
- An eye for detail and a commitment to producing polished, accurate, high-quality work.
- An openness to feedback, a collaborative mindset, and a desire to keep learning and improving.
- Bonus points: Experience building lead-nurturing sequences or automated marketing workflows.
- Bonus points: Experience with WordPress and page builders such as Beaver Builder.
- Bonus points: Experience marketing to financial advisors or B2B audiences.
- Bonus points: Experience launching and managing content marketing campaigns from concept through execution.
What Success Looks Like
Within your first 6-12 months, we'd expect to see:
- A consistent, recognizable, and engaging presence for Steep across our primary marketing and lead-generation channels.
- High-quality email, social, and promotional content being created and published reliably, without excessive direction or revision.
- A growing library of content that showcases our expertise, client successes, and unique value.
- Evidence that our content is reaching and engaging the financial advisors and industry partners we want to connect with, measured primarily by number of new leads generated.
Company Culture
Steep’s four core values guide our expectations for every member of the team:
- Humility: Welcomes feedback, collaborates openly, and continuously learns.
- Innovation: Brings fresh ideas and looks for better ways to do things.
- Ownership: Takes initiative, follows through, and takes responsibility for results.
- Excellence: Takes pride in producing thoughtful, accurate, and polished work.
Compensation & Benefits
- $66,000-$85,000 annual salary, based on experience
- Hybrid work schedule: three remote days, two days in-office (Tuesdays and Wednesdays) near Lone Tree, CO
- Excellent health, dental, and vision insurance
- Employer-paid life insurance
- 401(k) with generous company match
- Three weeks of PTO annually, plus paid company holidays
How to Apply
Along with your resumé we'd love to see examples of work that you (not AI) have created, especially in the realms of short-form video content, email marketing, social media campaigns, and/or graphic design.