Brand & Content Lead

Brand & Content Lead

Body Jewellery Ltd | Poole, Dorset (on-site, full time) | £40,000-£50,000+

Body Jewellery Ltd is one of the UK's leading wholesalers of body jewellery, piercing and tattoo supplies, with a growing portfolio of in-house brands spanning everything from piercing aftercare to tattoo needles. Each brand speaks to a very different audience - professional piercers, tattoo artists, everyday consumers so we need someone who can adapt tone, style and content to each one while keeping every brand sharp and consistent.

The role

This is a hands-on role for someone who can run a content engine. You'll own how our brands look, sound and show up across every channel. This includes managing a team who will produces the content, calendar, photo and video shoots.

You'll lead a small team of soical media / content creators (some freelance) to coordinate our PR and paid social agencies, and work closely with Performance, Ecommerce and CRM so brand and content pull in the same direction as commercial growth. You'll report to the Marketing manager.

What you'll own

• Content engine & calendar - build and run the cross-brand content calendar (organic social, campaigns, on-site and blog/SEO) with a steady, high-quality flow feeding every channel.
• Creative production - lead photo and video shoots end to end: planning, logistics, suppliers, budgets and teams, from brief to final delivery.
• Brand consistency - own brand guidelines, tone of voice and positioning across the portfolio.
• Integrated campaigns - plan and deliver brand and social campaigns across consumer and trade audiences.
• Team & agencies - manage and develop the social/content team; own briefs, relationships and commercial terms with paid-social agencies.
• Commercial ownership - own the content and production budget, and decide what's produced in-house vs outsourced.
• Hiring & team growth - recruit, onboard and develop new social/content team (in-house and freelance) as we continue to scale.
• Community management - oversee our community of sponsored artists and piercers, guiding the team on outreach, relationships and content collaborations.