Brand Content Creator

BRAND CONTENT CREATOR

Location: London, Covent Garden

ABOUT VIEVE

Founded by makeup artist Jamie Genevieve, VIEVE is shaped by years of real-world experience — from working on makeup counters to building a global online community that values honesty over hype.

Since launching in 2020, VIEVE has experienced rapid growth, becoming one of the UK’s most exciting beauty brands, with strong revenue performance and continued expansion across channels. Backed by Piper following investment in late 2025, we’re entering a pivotal stage of scale — making this an incredibly exciting time to join the business and help shape its future.

We create a carefully edited range of high-performance products that are powerful, versatile and easy to use, designed to fit seamlessly into everyday life and routines.

Artist-led and community-driven, VIEVE is aspirational yet accessible, with a deep understanding of the positive impact makeup can have on confidence and self-expression.

We live by our values of Respect, Inspire and Own It, Together, and we’re building an inclusive team who share our passion for beauty and people. Join us at VIEVE and be part of a brand built on artistry, honesty and community, with the ambition and backing to scale globally.

ABOUT THE ROLE

We’re looking for a talented, ideas-led Brand Content Creator to join the VIEVE Creative Team.

Reporting to the Creative Lead, you’ll be responsible for creating engaging, edgy, distinctive and beautifully executed content that brings the VIEVE brand and products to life across organic social, paid social, CRM, website, retail and wider brand channels.

This is a hands-on creative role for someone who can think of the idea, shoot it, edit it and deliver it. You’ll be equally comfortable behind a camera, filming on an iPhone, editing short-form video, creating still-life content or building quick, beautifully branded assets in Canva.

You’ll have a strong instinct for what makes great beauty content, but just as importantly, you’ll understand brand — ensuring everything you create feels unmistakably VIEVE.

You’ll work closely with the Creative Lead and our Social, Brand, Marketing, E-commerce and Performance teams to translate briefs, launches and cultural moments into content that feels relevant, engaging and effective.

KEY RESPONSIBILITIES

CREATE

• Conceptualise, shoot and edit high-quality still and video content across VIEVE’s channels, including Instagram, TikTok, paid social, CRM, website and retail.
• Create everything from quick-turnaround social content and product EGC to polished product stills, campaign edits, GIFs and other digital assets.
• Capture products beautifully, with a strong understanding of lighting, composition, texture, colour and movement.
• Film and edit short-form video including product content, tutorials, trends, BTS, founder and talent content, and wider brand storytelling.
• Create and adapt branded assets using Canva, working within established VIEVE brand guidelines.
• Create engaging team-led content, confidently directing our Head Office team, store teams and retail partners when required.
• Work directly with founder Jamie Genevieve to ideate, capture and develop engaging founder-led content.

IDEATE & CONCEPT

• Bring proactive, culturally relevant content ideas to the team.
• Develop creative concepts for product launches, evergreen franchises, brand moments, cultural opportunities and social-first storytelling.
• Stay close to emerging content formats, platform behaviours and trends, translating them through a VIEVE lens rather than simply following them.
• Work with the Creative Lead and wider team to build content plans and identify opportunities to get more from shoots, launches and existing assets.
• Continually look for new and unexpected ways to bring our products, people and brand world to life.

EDIT & DELIVER

• Edit video content from initial selects through to final delivery, including pacing, sound, typography, transitions, grading and platform-specific formatting.
• Edit and retouch still imagery for use across brand channels.
• Resize, reformat and version creative for different channels and placements, understanding that what works organically may need to work differently across paid, CRM, web or retail.
• Work quickly and confidently on reactive content while maintaining a consistently high creative standard.
• Manage multiple briefs and deadlines, taking ownership of content through to final delivery.

PROTECT & EVOLVE THE BRAND

• Develop a deep understanding of VIEVE’s visual identity, tone and creative codes.
• Ensure content feels consistent with the wider VIEVE brand world while continually finding fresh ways to evolve it.
• Understand the difference between content that is simply aesthetically strong and content that communicates a clear product, brand or commercial message.
• Act as a guardian of visual consistency across the assets you create.

COLLABORATE

• Work closely with the Creative Lead to execute the creative vision across day-to-day content.
• Collaborate with Social to develop platform-native organic content and respond quickly to opportunities.
• Work with Performance Marketing to create and iterate paid-social creative, responding to performance learnings without losing sight of the brand.
• Collaborate with E-commerce and CRM to ensure digital content is both beautiful and commercially effective.
• Support larger brand and campaign shoots, capturing additional social-first and behind-the-scenes content where required.
• Build strong relationships across the business, becoming a go-to creative partner for content.

WHAT WE’RE LOOKING FOR

You’re a multidisciplinary content creator with a strong visual eye and a genuine love of beauty, brand and culture.

You can take an idea from a rough thought to a finished piece of content without needing a large production around you. You understand what makes people stop scrolling, but you also care deeply about craft, composition and brand consistency.

You’re comfortable moving between fast, reactive content and more considered creative work, and you’re as excited about coming up with the idea as you are about making it happen.

You have:

• Strong photography and videography skills, including shooting on both camera and mobile.
• Excellent video editing skills and an instinctive understanding of short-form content.
• Strong still-image editing and retouching skills.
• Confidence working in Canva and adapting templates and brand assets.
• Experience creating content for Instagram, TikTok and paid social.
• An understanding of how creative needs to flex across social, web, CRM and retail.
• A strong eye for typography, layout, colour, composition and art direction.
• The ability to ideate and communicate creative concepts clearly.
• An understanding of beauty products and how to make texture, application, finish and product benefits visually compelling.
• The ability to work quickly, manage multiple briefs and prioritise effectively.
• A collaborative, proactive approach and willingness to get stuck in.

Experience working within beauty, cosmetics or skincare would be highly advantageous.

ABOUT YOU

You’re organised, proactive and solutions-oriented, with the ability to balance multiple priorities in a fast-moving environment.

You’re a strong communicator and natural collaborator who enjoys working closely with different teams and disciplines.

You’re curious, culturally engaged and always looking at what’s happening in beauty, fashion, design, social and beyond.

You’re comfortable working at pace in a high-growth, evolving business and excited by the opportunity to help shape the creative output of a scaling brand.

You’re passionate about beauty and understand the VIEVE customer.

You’re able to commute regularly to our Central London office in Covent Garden.

WHAT VIEVE OFFERS YOU

• Work-Life Balance — hybrid working, enhanced family leave and sick pay, 25 days’ holiday plus bank holidays, and your birthday off.
• A Great Team — a friendly, collaborative culture with regular opportunities to get together and celebrate.
• Rewards — a competitive salary, generous staff discount on VIEVE products, private medical insurance and enhanced pension contributions.
• Great Locations — work from the heart of Covent Garden (although we are up two flights of stairs!)
• Exciting Opportunities — real scope for growth, development and creative impact as part of a rapidly scaling brand.

WORKPLACE & DIVERSITY

At VIEVE, we value diversity and inclusivity and recognise the strength that comes from bringing together people with different backgrounds, experiences and perspectives. We welcome passionate individuals who are excited to join our journey of growth and innovation.

If you’re interested in applying for a role with us and require any reasonable adjustments or additional support throughout the recruitment process, please let us know as part of your application.

INTERVIEW PROCESS

First interview —screening call with HR

Second interview – Teams call with Creative Lead/Creative Director

Set task — Sent ahead of the third interview, with seven days to complete

Third interview & task presentation — presentation of task with Creative Lead/Creative Director approximately 1 hour; remote depending on location

Final meeting — Meeting other team members

If you’re excited by the opportunity to create distinctive content for one of the UK’s most exciting  beauty brands and play a meaningful role in the next stage of VIEVE, we’d love to hear from you.