Bilingual Brand Growth & Business Development Lead

About AFM

AFM is a U.S.-based brand growth agency helping consumer brands grow through TikTok, creator marketing, affiliate programs, livestream commerce, social commerce operations, experiential activations, and integrated DTC marketing solutions.

We combine strategy with hands-on execution, helping brands turn marketing opportunities into measurable commercial growth. As AFM continues to expand beyond individual TikTok services into broader creator-led and commerce-driven growth solutions, we are looking for an experienced business development professional to help build our next stage of client and revenue growth.

Responsibilities

• Own new business development across consumer categories such as beauty and personal care, fashion, wellness, food and beverage, consumer electronics, and lifestyle products, with accountability for individual revenue, pipeline, and collection targets.
• Identify and acquire high-potential brand clients through outbound prospecting, industry relationships, referrals, events, partnerships, and inbound opportunities; independently manage the full sales cycle from qualification and discovery through proposal, negotiation, contracting, and payment.
• Build trusted relationships with brand founders, executives, marketing leaders, ecommerce teams, and agency partners, developing one-time projects into recurring, multi-service client relationships.
• Diagnose clients’ underlying business and marketing needs and translate them into integrated solutions across creator campaigns, short-form video, affiliate management, TikTok Shop operations, livestream commerce, events, and broader DTC growth initiatives.
• Expand account value by identifying cross-sell, upsell, renewal, and strategic partnership opportunities across AFM’s service portfolio, rather than limiting proposals to a client’s initial request.
• Maintain a healthy and accurately documented sales pipeline, including opportunity stage, estimated contract value, probability, next steps, commercial risks, expected close date, payment status, and expansion potential.
• Develop commercially sound proposals and scopes of work in collaboration with delivery, creator, event, operations, and finance teams, ensuring that pricing, timelines, client expectations, and projected margins are realistic and approved.
• Lead clear sales-to-delivery handoffs by documenting client objectives, scope, budget, timeline, commitments, and key risks; remain engaged at the appropriate level to support client satisfaction, renewals, and account growth.
• Monitor U.S. social commerce, creator marketing, ecommerce, and consumer-brand trends, translating market developments into new client opportunities, service packages, and partnership strategies for AFM.
• Contribute to the development of AFM’s sales playbook, including prospecting methods, qualification standards, pitch materials, CRM discipline, proposal templates, account planning, and commercial best practices.
• Depending on experience, mentor junior sales team members, support opportunity reviews, and help improve team-level conversion, deal quality, and sales productivity.

Qualifications

• Bachelor’s degree or equivalent practical experience.
• Bilingual in Mandarin&English
• 5–8 years of business development, client sales, partnerships, or account growth experience in digital marketing, social commerce, ecommerce, creator marketing, media, advertising, or an agency environment.
• Demonstrated success independently acquiring brand clients, managing complex sales cycles, and closing meaningful B2B service agreements.
• Strong understanding of at least one consumer category, such as beauty and personal care, fashion, wellness, food and beverage, consumer electronics, or lifestyle products.
• Familiarity with U.S. brand marketing and ecommerce decision-making structures, budgeting processes, seasonal planning cycles, and common commercial priorities.

Preferred Qualifications

• Existing relationships with U.S. consumer brands, ecommerce companies, agencies, platforms, or creator-economy partners.
• Experience selling agency retainers, creator campaigns, ecommerce operations, performance-based programs, brand activations, or integrated marketing services.
• Experience expanding an initial project into a recurring or multi-service client relationship.
• Experience mentoring sales professionals or helping build sales processes in a growing organization.
• Experience working with brands entering or expanding in the U.S. market.