Associate Manager, Social Media Operations - Brand & Social Media Team

Prudential Financial (NYSE: PRU) is a global financial services leader with more than 150 years of experience helping customers grow and protect wealth through insurance, retirement, annuities, and asset management solutions. With over $1.6 trillion in assets under management and a presence in 20 countries, Prudential is focused on expanding access to investing, insurance, and retirement security worldwide.

Prudential's Marketing Organization drives customer understanding and delivers experiences that support business growth. Join a diverse team of marketers committed to putting customers at the center and helping solve the financial challenges of a changing world.

The Role

We are seeking an Associate Manager, Social Media Operations to help lead the day-to-day operation and continued evolution of Prudential's social media operating model. This role will serve as the operational backbone of Prudential's owned social channels, ensuring content is planned, reviewed, published, tagged, monitored, and maintained with consistency and care.

In addition to managing core social operations, this individual will help identify opportunities to improve workflows, strengthen governance, increase visibility, and scale execution across Prudential and PGIM. Working closely with the Director of Social Media, the role will translate day-to-day operational learnings into recommendations that improve how the broader social media system works over time, while coordinating across Social Media, Brand Advertising, Communications, Business Marketing, Paid Media, Analytics & Insights, Legal, Compliance, agencies, and platform partners.

What You'll Do

• Support day-to-day management of Prudential's owned social channels, ensuring they are current, maintained, and operating effectively
• Manage routine channel hygiene, including profile updates, link checks, platform access, naming conventions, captions, thumbnails and basic maintenance
• Manage the social publishing calendar, tracking posts, assets, copy, links, disclosures, targeting inputs, and approval status
• Schedule and publish approved content across social platforms and tools, ensuring posts launch accurately and on time
• Review social content before publishing to confirm alignment with approved copy, creative, brand standards, platform requirements, accessibility expectations, and compliance guidance
• Maintain social asset repositories, content archives, publishing records, operational documentation, and the internal Social Media Hub page
• Own the operational processes that ensure social media activity can be measured accurately and consistently, including campaign tagging, content classifications, and tracking conventions
• Partner with the Director of Social Media to strengthen and evolve the social media operating model across teams, channels, and partners
• Serve as a day-to-day operational liaison with agencies, platform partners, internal marketing teams, Communications, Legal, Compliance, Paid Media, and Business Marketing

What You'll Need

• Bachelor's degree with 3-5 years of relevant experience in social media, marketing, communications, digital marketing, or related fields
• Hands-on experience supporting social channels, publishing workflows, editorial calendars, community management, or social operations
• Familiarity with major social platforms and management tools; Sprinklr experience preferred
• Strong project management and organizational skills, with the ability to keep operational work moving across priorities and partners
• Comfort working in a regulated environment; financial services, insurance, retirement, or asset management experience beneficial
• Strong Microsoft Office skills; Excel and PowerPoint proficiency preferred

The salary range for this role is $89,000 to $147,000, plus yearly bonus potential and standard benefits (medical, dental, vision, 401(k) match, pension plan). Prudential is an equal opportunity employer.