Art Director / Senior Art Director

Company Description Wondrlab India is India’s largest platform-first martech startup, bringing together creativity, technology, and data to build impactful brand experiences. The company focuses on innovative, platform-led solutions that help brands connect with audiences across digital and emerging media. Team members collaborate across disciplines to deliver integrated campaigns for leading national and global brands. Wondrlab offers a fast-paced, growth-oriented environment in Mumbai where creative talent can experiment, learn, and scale ideas.

Key Roles and Responsibilities

1. Creative Ideation & Concept Development

• Understand creative briefs, identify the core communication challenge and translate business objectives into compelling creative ideas.
• Actively participate in brainstorming sessions and contribute original concepts, campaign ideas and visual narratives.
• Develop creative routes, mood boards, visual references and design directions to bring concepts to life.
• Think beyond the obvious and challenge conventional approaches to create distinctive brand communication.
• Collaborate with copywriters to develop integrated ideas where visual storytelling and copy work seamlessly together.

2. Art Direction & Visual Storytelling

• Establish and execute strong visual directions for campaigns, brand communication and creative projects.
• Demonstrate a strong understanding of composition, typography, colour theory, imagery, layouts and design aesthetics.
• Translate abstract ideas into visually engaging and effective communication.
• Ensure consistency in visual language, brand identity and creative quality across different platforms and formats.
• Explore innovative design treatments, formats and visual approaches that enhance the overall creative idea.

3. Creative Execution & Delivery

• Take ownership of creative execution from conceptualisation to final artwork delivery.
• Create and supervise designs across digital, social media, print, presentations, campaigns and other communication formats.
• Work hands-on with design tools to develop layouts, key visuals, storyboards and creative assets.
• Ensure all creative outputs meet quality standards, timelines and brief requirements.
• Maintain attention to detail while balancing creative ambition with practical execution requirements.

4. Collaboration & Teamwork

• Work closely with copywriters, creative directors, designers, motion artists, strategists and other creative team members.
• Contribute actively to a collaborative creative environment, encouraging the exchange of ideas and constructive feedback.
• Be receptive to feedback and demonstrate the ability to refine and strengthen creative solutions.
• Partner with other teams to ensure creative ideas are effectively translated into deliverables.
• Support and mentor junior designers and creative team members, wherever applicable.

5. Innovation & Creative Excellence

• Stay updated on emerging design trends, creative technologies, advertising formats and industry developments.
• Experiment with new visual styles, techniques, tools and creative platforms.
• Explore the use of AI-enabled creative tools to improve ideation, experimentation and execution.
• Continuously raise the bar on creative quality, originality and effectiveness.

Skills & Competencies

• Strong conceptual thinking and creative problem-solving abilities.
• Excellent visualisation, art direction and design sensibilities.
• Strong command over typography, colour, composition, layouts and visual storytelling.
• Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator; working knowledge of InDesign and other relevant creative tools.
• Understanding of digital-first communication, social media formats, integrated campaigns and brand design.
• Ability to interpret briefs and translate them into original creative concepts.
• Strong collaboration, communication and presentation skills.
• Ability to manage multiple projects and deliver quality output within defined timelines.
• Curiosity, adaptability and a willingness to experiment with new creative approaches.

Experience & Qualifications

• Bachelor's degree or diploma in Applied Arts, Fine Arts, Visual Communication, Graphic Design or a related discipline.
• Art Director: 4–6 years of relevant experience in an advertising agency, creative studio or design-led organisation.
• Senior Art Director: 7–10 years of relevant experience, with demonstrated experience in independently conceptualising and leading creative projects or campaigns.
• A strong portfolio showcasing conceptual thinking, original ideas, art direction and creative execution is essential.