Anthropologie Social Media Associate Manager

Anthropologie is looking for a Social Media Associate Manager, a strategic leader with a passion for social media, digital culture, and innovation. The role shapes and executes multi-platform organic social strategies that drive brand growth, engagement, and measurable channel performance for Anthropologie Home and Terrain.

Responsibilities

• Channel strategy and campaign leadership: lead organic social strategy for Anthropologie Home and Terrain across priority platforms, driving seasonal and quarterly campaign moments; develop marketing briefs and lead strategic share-outs.
• Editorial planning and content leadership: build and maintain social editorial calendars; brief, coordinate, and execute social-first content aligned to seasonal narratives and product storytelling.
• Performance, reporting and optimization: own weekly and monthly reporting and performance share-outs; analyze platform data for trends and optimization opportunities.
• Platform management: oversee daily publishing and platform management; manage at least one direct report.

Qualifications

• 3-5 years of experience in social media strategy or digital marketing within retail, e-commerce, home, lifestyle, or related industries
• Demonstrated experience growing organic social channels across Instagram, TikTok, Pinterest, YouTube, and emerging platforms
• Strong analytical skills with experience interpreting platform metrics
• Proven ability to build and manage content calendars aligned to seasonal campaigns
• Deep understanding of home, interiors, gardening, and lifestyle trends
• Strong editorial instincts and excellent cross-functional communication skills