Analyst, Paid Social

You'll join Williams-Sonoma, Inc.'s in-house digital media team, responsible for planning, launching and optimizing campaigns across all 10 WSI brands. The Paid Social team manages campaigns across Meta, Pinterest, TikTok and emerging social platforms.

As an Analyst, Performance Marketing - Paid Social, you will support and optimize paid social advertising campaigns across multiple WSI brands, working closely with a Senior Analyst to develop tactical strategy for each brand and partnering with cross-functional teams to test and execute campaigns that drive revenue and improve return on ad spend.

Responsibilities

• Set up, manage and optimize paid social campaigns across Meta, Pinterest, TikTok and emerging platforms.
• Create tactical media plans using first- and third-party data.
• Monitor campaign pacing and performance, and communicate optimization decisions to cross-functional partners.
• Support test-and-learn initiatives and serve as a resource for creative best practices across paid social platforms.
• Assist internal organic social partners with account setup, access issues and vendor integrations.

Criteria

• 1+ years of experience in paid social advertising, campaign management or related digital media.
• Familiarity with Meta, Pinterest, TikTok or related advertising technologies.
• Bachelor's degree or equivalent experience.
• Onsite in the Davis Street office Monday through Thursday.

Expected starting pay: $71,400 - $83,850.