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Affiliate & Partnerships Lead

Maya Mobile

Location: London, United KingdomPosted: Oct 1Category: Creator CommerceCompany type: BrandApply route: Via LinkedIn
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Affiliate & Partnerships Lead


We are looking for an Affiliate & Partnerships Lead to build and scale a high-performing affiliate channel as a core acquisition engine. This role will own the strategy, expand and activate a strong affiliate base, and drive measurable revenue growth through structured performance partnerships.

This is a builder role for someone with a demonstrated track record of turning affiliate into a meaningful, revenue-driving acquisition channel, with hands-on experience in Impact and other leading affiliate platforms.

What You’ll Own

  • Own and scale the affiliate program end-to-end within Impact
  • Develop the channel strategy, commission structures, and partner tiers
  • Proactively recruit, onboard, and activate high-quality affiliates
  • Identify new verticals and growth opportunities within the affiliate channel
  • Negotiate placements, content integrations, and performance-based deals
  • Monitor attribution, incrementality, and ROI
  • Optimize partner performance through structured testing and incentive models
  • Collaborate cross-functionally with paid media, lifecycle, and brand teams to align promotions and campaigns
  • Establish reporting frameworks and performance benchmarks

What We’re Looking For

  • 3+ years of experience in affiliate marketing or performance partnerships
  • Hands-on experience managing and scaling programs within Impact
  • Proven track record of growing affiliate-driven revenue
  • Strong understanding of attribution models and CAC management
  • Experience recruiting and activating partners proactively
  • Ability to build processes and structure from the ground up
  • Ability to operate independently while collaborating cross-functionally with paid media, lifecycle, product, and brand teams

Strong Plus

  • Experience in consumer mobile apps, travel, telecom, subscription, or fintech
  • Experience expanding affiliate into new performance-based partnership categories
  • Experience negotiating commission structures and performance incentives
  • Understanding of fraud monitoring and compliance within affiliate ecosystems
  • What Success Looks Like
  • Affiliate becomes a predictable and scalable acquisition channel
  • Consistent month-over-month revenue growth
  • Expansion into new high-quality affiliate categories
  • Improved activation and productivity across the affiliate base
  • Clear visibility into performance tied to ROI and business KPIs



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