Affiliate Marketing Manager

3021377

Summary:

This role owns affiliate and partnership-driven customer acquisition with accountability for install volume and Marketing Cost Per Install (MCPI). It is responsible for scaling both performance-driven arbitrage and discovery-led partnership channels while ensuring incrementality and accurate attribution.

Duties and Responsibilities:

• Own daily performance across install volume and MCPI targets for all affiliate partnerships and assigned accounts
• Manage partner mix, rate economics, and optimization strategies to maximize profitability
• Lead negotiations, contract structures, and financial models to support growth
• Serve as primary liaison across internal stakeholders and partner teams
• Monitor performance, diagnose opportunities, and implement optimization strategies across creative, offers, and channel mix
• Build and grow relationships with key partners to drive acquisition and long-term value
• Develop account strategies including onboarding, incentives, and performance coaching
• Manage escalation paths including compliance, compensation, and customer experience concerns
• Deliver training frameworks and communication strategies to improve partner effectiveness
• Own affiliate tracking architecture across networks, sub-affiliates, and referral models
• Ensure data integrity across D2C and retail environments including Amazon
• Build and maintain partner-level performance and economics (CPA, MCPI, customer quality)
• Develop and operationalize incrementality testing frameworks
• Evaluate overlap between arbitrage and discovery partners and prioritize based on incremental impact
• Build and scale partnerships across discovery environments including editorial, commerce content, and review platforms
• Structure hybrid partnership models (e.g., flat fee + CPA) to improve visibility and influence
• Expand partner mix beyond arbitrage into demand-generating channels
• Track and assess performance across emerging discovery environments including AI-driven surfaces
• Identify influencing partners and translate insights into investment and strategy decisions
• Establish reporting frameworks and learning agendas for discovery channels
• Review performance regularly and lead ongoing optimization efforts
• Partner with Finance and Analytics on forecasting and partner-level P&L management
• Develop reporting tools and processes that improve operational efficiency
• Lead initiatives to improve scalability and cost efficiency
• Ensure FTC compliance and adherence to regulatory and brand standards
• Additional duties as assigned
  
  

Skills and Competencies:

• Strong analytical capability with ability to manage performance against MCPI and volume targets
• Deep understanding of affiliate ecosystems and partnership-driven growth models
• Experience with attribution, tracking systems, and incrementality frameworks
• Strong negotiation and partner management skills
• Ability to manage multiple partners, priorities, and performance levers simultaneously
• Experience with affiliate platforms (e.g., Impact, CJ, Rakuten, Awin)
• Ability to translate performance insights into strategic action
• Strong communication and stakeholder management skills
  
  

Minimum Qualifications:

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of experience in affiliate, partnerships, or performance marketing
• Proven ownership of performance-driven programs with CPA/MCPI accountability
• Experience managing partner ecosystems and key accounts
• Strong analytical and Excel capabilities
  
  

Preferred Qualifications:

• Experience with influencer, creator, or content-led partnerships
• Experience with attribution systems and measurement frameworks
• Experience with retail media or Amazon Attribution
• Experience in subscription or considered purchase categories
  
  

Communication Skills:

• Writing, Talking/Hearing on the phone (Continually=67-100% of workday)
  
  

Environment Requirements:

• In office (Continually=67-100% of the workday)
  
  

Travel:

• Occasionally, less than 25%
  
  

In the event a position is commission-based, compensation is solely based on the individual’s sales volume. This applies only to commission roles.

Los Angeles Applicants: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

Philadelphia Applicants: Background checks will be conducted during the employment process. Any information will be reviewed through an individualized assessment in accordance with the Philadelphia Fair Criminal Record Screening Standards Ordinance.

ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.