Affiliate Manager

Why Join Us

You'll be joining a fast-growing team helping brands unlock the full potential of TikTok Shop across affiliates, paid media, and LIVE commerce. This role offers meaningful ownership, hands-on experience with top brands, and the opportunity to build expertise in one of the fastest-growing commerce channels.

Job Responsibilities

Affiliate Strategy & Program Management

• Manage and execute affiliate growth strategies across assigned TikTok Shop accounts.
• Launch and manage Open Plans, Target Plans, and TAP campaigns.
• Recommend commission structures, bundles, and promotional strategies to drive creator participation.
• Identify opportunities to scale through product seeding, creator retainers, or LIVE commerce affiliates.
• Continuously test and iterate on affiliate structures to maximize creator output and GMV growth.

Creator Recruitment & Relationship Management

• Source and recruit high-quality creators through TikTok Affiliate Center, outbound outreach, and creator communities.
• Build long-term relationships with top-performing affiliates and creators.
• Manage creator seeding programs and ongoing creator rosters.
• Coordinate creator briefs, product shipments, and posting timelines.
• Act as the primary point of contact for creators and ensure strong communication and engagement.

Performance Tracking & Optimization

• Track affiliate performance including GMV, conversion rates, creator output, and ROI.
• Identify winning creators and content formats that should be scaled.
• Analyze under-performing campaigns and implement corrective strategies.
• Provide weekly performance insights and actionable recommendations to internal teams and clients.
• Maintain strong data hygiene across creator pipelines and affiliate dashboards.

Cross-Functional Collaboration

• Work closely with Client Solutions Managers, Paid Media teams, and Shop Operations.
• Align affiliate pushes with merchandising strategies, product launches, and promotions.
• Support LIVE commerce initiatives and creator-hosted livestream campaigns.
• Ensure affiliate campaigns align with broader growth strategies across TikTok Shop.

Job Qualifications

• 2-4 years experience in affiliate marketing, creator partnerships, influencer marketing, or social media marketing.
• 1+ year of experience working with TikTok Shop or TikTok creator campaigns.
• Strong understanding of TikTok culture, trends, and short-form content.
• Excellent communication and relationship management skills.
• Strong organizational and project management abilities.
• Highly analytical with the ability to interpret performance data and translate it into actionable strategies.
• Self-starter who thrives in fast-paced environments.
• Passion for creators, e-commerce, and social commerce.