Affiliate & Creator Commerce Manager
Persona Cosmetics is a founder-led beauty brand created by makeup artist Sona Gasparian. We create high-performance, easy-to-use products designed to help customers feel confident in their everyday routine. Persona is a growing brand with distribution across DTC, Ulta, TikTok Shop, Amazon, and other digital and retail channels.
We are looking for an Affiliate & Creator Commerce Manager to own and grow Persona’s affiliate marketing program across TikTok Shop, Amazon, LTK, ShopMy, and future affiliate channels.
This person will serve as the internal lead for affiliate strategy, creator commerce performance, and cross-platform growth. They will collaborate closely with our TikTok Shop agency, which leads day-to-day affiliate management on TikTok Shop, while ensuring those efforts are aligned with Persona’s brand goals, product priorities, launch calendar, and performance targets.
This role is ideal for someone who understands creator-led commerce, knows how to build strong affiliate relationships, and can turn creator partnerships into measurable revenue growth.
- Own Persona’s affiliate strategy across TikTok Shop, Amazon, LTK, ShopMy, and other affiliate platforms.
- Manage and oversee our TikTok Shop agency, providing direction on product priorities, creator quality, campaign strategy, and performance goals.
- Lead affiliate growth across Amazon, LTK, and ShopMy through creator outreach, relationship management, product seeding, and campaign planning.
- Recruit, onboard, and maintain relationships with high-quality beauty creators, affiliates, social sellers, and commerce partners.
- Support affiliate campaigns around product launches, promotions, hero products, bundles, and retail priorities.
- Coordinate briefs, product education, sample requests, creator communication, and campaign follow-up.
- Track and report on affiliate performance, including revenue, GMV, active creators, content volume, top-performing products, and campaign results.
- Analyze performance data to identify what creators, products, platforms, hooks, and content formats are driving the strongest results.
- Partner with marketing, social, creative, operations, and retail teams to align affiliate efforts with broader brand priorities.
- 3+ years of experience in affiliate marketing, influencer marketing, creator partnerships, social commerce, or performance marketing.
- Experience with TikTok Shop, Amazon affiliate programs, LTK, ShopMy, or similar creator commerce platforms preferred.
- Experience managing an agency, external partner, or freelancer is a plus.
- Strong understanding of creator-led commerce, TikTok, Amazon, UGC, beauty content, and affiliate sales.
- Ability to recruit and manage creators who can drive both brand awareness and conversion.
- Comfortable analyzing performance data and translating insights into action.
- Excellent communication, organization, and project management skills.
- Proactive, detail-oriented, and comfortable working in a fast-paced, entrepreneurial environment.
- Passion for beauty, social media, creators, and performance-driven brand growth.
You are both relationship-driven and performance-driven. You know how to identify creators who can actually sell, not just creators with strong engagement. You are comfortable managing an external agency, building direct creator relationships, and scaling affiliate programs across multiple platforms.
Los Angeles preferred. Hybrid or remote may be considered for the right candidate.