Affiliate and Partner Programme Manager

About ScoreApp

ScoreApp is a UK-based SaaS platform that helps businesses turn their audience into qualified leads. Businesses use it to build data-driven assessments, scorecards, quizzes and waitlists that give each person a hyper-personalised result and genuine insight - while qualifying every lead and showing the business how best to work with them.

It’s used by over 178,000 coaches, consultants, agencies and growing businesses worldwide to fill their pipeline with warmer leads and better sales conversations, across industries including coaching, consulting, marketing, education, HR and wellness.

ScoreApp was co-founded by Steven Oddy and entrepreneur and bestselling author Daniel Priestley, whose books include Key Person of Influence and Oversubscribed. We’re a small, ambitious team scaling a product our customers love talking about.

About the Role

We’re looking for an Affiliate Programme Manager to own the day-to-day running and growth of ScoreApp’s affiliate and creator programmes. You’ll recruit partners, build the relationships that keep them active, get campaigns live, and help them turn their audiences into paying ScoreApp customers.

You’ll join with an established partner base and plenty of room to improve — activation, dormant relationships and recurring revenue all have obvious headroom. Working alongside the Head of Brand & Partner Programmes and our Marketing and Education teams, you’ll have real scope to shape how both programmes develop.

This is a hands-on role for someone who enjoys building relationships, getting campaigns live, and seeing the commercial results of their work.

Key Responsibilities

• Recruit and onboard affiliates: Find suitable affiliates through outreach, communities, networks and ScoreApp’s own channels. Manage applications, account setup and onboarding, with a clear focus on getting every new affiliate to their first paying referral rather than simply signed up.
• Keep the programme active: Develop productive relationships with the partners who are producing, and run targeted campaigns to re-engage those who have gone quiet. Identify high-potential affiliates early and give them the support that turns potential into revenue.
• Run partner campaigns and communications: Own the affiliate portal, resources and communications, keeping support responsive and information current. Plan and deliver promotional and educational emails each month, aligned with ScoreApp’s wider marketing activity.
• Build the creator programme: Source, assess and onboard creators whose audiences match ScoreApp’s customers. Manage agreements, deliverables and ongoing relationships, coordinate content submissions, review quality and messaging, and give practical feedback.
• Own tracking, reporting and payments: Keep tracking accurate across referrals, paying customers, recurring revenue, commissions and creator performance. Maintain creator landing pages and coordinate eligible payments with Finance. Attribution across every partner link sits with this role, and other people’s numbers depend on it being right.
• Turn results into growth: Use the data to improve activation, conversion and revenue. Turn partner success into case studies the business can use, and pass wider agency or strategic partnership opportunities to the right internal owner.

Key Skills & Experience

• Two or more years building and growing affiliate programmes, with evidence of improving partner activation, customer acquisition or revenue — not just managing a roster.
• Experience managing creator or influencer partnerships, including briefs, deliverables and performance against them.Strong relationship-building skills, with clear and confident written and verbal communication.
• Practical experience delivering email campaigns, onboarding journeys and partner promotions end to end.
• Confidence with affiliate platforms, CRM and email tools, dashboards and spreadsheets — comfortable finding the answer in the data yourself.
• Strong organisation and attention to detail across campaigns, agreements, tracking and payments.
• A proactive, commercially minded approach: comfortable taking ownership, testing ideas and improving results without waiting to be asked.

Bonus Skills

• Experience in SaaS or subscription businesses, where recurring commission changes how partners behave.
• Experience working with coaches, consultants, agencies or creators as a customer base.
• Familiarity with partner or affiliate attribution — tracking links, codes and the ways they break.
• Experience running a partner community or directory.