Account Executive, Multicultural Influencer Marketing

Company Description

Extrategic Culture is a certified minority-owned culture-first social experience agency. Our core competency is in delivering performance-based experiences merging strategy, creative, branded content, and social media marketing, helping brands be more inclusive by connecting them with underrepresented audiences primarily through diverse social media influencers navigating the ever-present cultural shift.

Job Description

We are looking for a talented salesperson to join our team. The Account Executive role will be focused on developing strong relationships with clients and agencies, and growing our client base throughout the US.

The core responsibilities of this role is sales including nurturing and growing new clients, achieving and exceeding gross revenue targets and sales objectives, and maintaining real-time, accurate sales forecasts and plans. You are a team player and a champion of Extrategic Culture’s offering and purpose, driving the adoption of marketing to diverse populations and educating new prospective clients about the value of what we do. We are seeking someone who is extremely hard-working and responsible; socially savvy, self-motivated, resourceful, culturally aware, showing enthusiasm for the multicultural Influencer Marketing landscape, passionate about social media (as a media channel) that can drive business results, and has a strong POV on what will drive this industry forward. A team player that will roll up their sleeves and dive straight in to the work living by our mantra “the difference between ordinary and extraordinary is a little EXTRA”.

Key Tasks & Responsibilities

• Identifies and generates new sales and business opportunities to support ongoing growth; develops and delivers sales presentations.
• Knowledge of the Multicultural influencer space, strong perspective, and POV.
• Collaborate on the development of the wider business strategy.
• Building trust and authority through Zoom and in-person meetings.
• Utilizing a sales tracking tool to manage a sales pipeline and proposals.
• Develop, maintain, and expand customer relations including but not limited to sales leads, research, cold calling, qualifying leads, developing leads, and customer service.
• Maintain knowledge of industry trends, by proactively searching for relevant knowledge and information, i.e., market analyses, industry trends, competition, multicultural & diversity trends, etc.
• Identifies business needs and develops and presents solutions while also expanding with current clients as necessary.
• Strategizing to actively grow the business and move it forward, ideating, pricing, and pitching influencer campaigns across a variety of clients and agencies.
• Attends conventions, conferences, and events as needed.
• Performs other related duties as assigned by management.

Qualifications

About you

• You are not afraid of rejection, you will be ready to hit the ground running and do the hard work to get results.
• You have mastered the art & skill to effectively and consistently follow up with leads and clients.
• You are a strong communicator, negotiator, and closer who can build rapport effortlessly.
• You possess a proactive and on-the-ball 'can do' attitude.
• You are a self-starter who works effectively in a fast-paced environment and is comfortable managing ambiguity in a startup environment.
• You have a hunger for success and being part of a startup company.
• You are passionate about diversity and multicultural marketing.

Skills & Experience

• 3+ years of Social Media Influencer Sales/Branded Content Sales/Digital Sales experience.
• Post-graduate degree in related field (digital communications, marketing communications, other) a plus
• A network of or ability to identify brand and supplier diversity contacts as well as media agencies you can call upon is essential.
• Background and/or understanding of multicultural influencer marketing, branded content, and paid social is valuable.
• Significant understanding of the commercial landscape of social influencers.
• Ability to negotiate and facilitate sales deals and contracts, with strong closing ability.
• Ability to manage own workflow and deadlines.
• Strong work ethic, organizational skills, and discipline.
• Affinity with tech is an advantage.
• Google Suite is helpful.
• Background with sales tracking tools & Slack is a plus.
• Self Starter and highly motivated.
• High level of emotional intelligence.
• Persistent and disciplined.
• Phenomenal pitching, presentation, and communication/writing skills.
• Track record of success in sales.

Additional Information

In support of pay transparency and equity, the minimum and maximum full-time annual base salary for this role in New York City is $55,000 + Commission at the time of posting, with the potential of a sales incentive or bonus. While this is our reasonable expectation this is not a guarantee of compensation or salary, actual compensation is influenced by a wide range of factors including but not limited to skill set, level of experience, education, certifications, responsibility, and geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location. We offer employees medical, dental, and vision benefits as well as vacation, and company-paid holidays.

All your information will be kept confidential according to EEO guidelines.