Account Director, Public Relations - Beauty/Lifestyle

Job Description

Blended Strategy Group (BSG) is seeking a strategic, entrepreneurial communications leader with extensive beauty brand PR experience, complemented by experience across lifestyle and consumer brands, for the role of Account Director, Public Relations. Reporting directly to the division’s Vice President, this person will serve as a senior client lead, driving earned media strategies, managing key client relationships, and mentoring a growing team.

This is a beauty-focused brand PR role with responsibilities across lifestyle and consumer accounts. Direct experience leading media relations for beauty brands is required. This position is not focused on talent or entertainment publicity, talent representation, or talent management.

The ideal candidate is a proactive self-starter who thrives in a fast-paced agency environment and has a proven track record of developing high-impact PR campaigns that secure meaningful earned coverage and build brand relevance. They bring deep knowledge of the beauty industry, strong relationships across beauty, lifestyle, wellness, and consumer media, and the ability to translate product innovations, expert insights, founder stories, and cultural trends into compelling editorial opportunities. Experience working with founders, industry experts, and brand ambassadors to support brand storytelling is highly preferred.

Location: Los Angeles-based preferred, but we're open to New York for the right candidate.

Required Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field
• 7+ years of public relations experience, preferably within an agency environment, including substantial experience leading PR and media relations for beauty brands
• Experience developing and executing PR programs across beauty, lifestyle, and consumer categories, including product launches, ongoing media outreach, expert positioning, and founder or executive storytelling
• Established relationships with beauty editors and writers, alongside strong contacts across lifestyle, wellness, and consumer media
• Demonstrated success securing high-impact earned coverage through proactive pitching and compelling story development
• Strategic thinker with a strong understanding of the beauty industry, today’s media landscape, pop culture, and earned-first storytelling
• Exceptional written, verbal, and presentation skills
• Outstanding leadership, organizational, and client management abilities

Responsibilities

• Serve as the senior day-to-day lead across beauty, lifestyle, and consumer accounts, building trusted client relationships and developing strategic communications plans that deliver measurable results
• Lead hands-on media relations and cultivate strong relationships across beauty, lifestyle, wellness, consumer, business, and trade media to secure impactful earned coverage
• Develop compelling product stories, trend angles, expert commentary, founder and executive positioning, and culturally relevant news hooks
• Execute product launches, press events, interviews, media tours, desksides, strategic mailers, and experiential activations, incorporating experts, brand ambassadors, and creators where relevant
• Lead and mentor account teams, oversee the quality of client-facing materials, and execute alongside the team with strong attention to detail
• Manage client budgets, timelines, and scope while coordinating with influencer marketing, social media, and creative teams on integrated campaigns
• Present strategic recommendations, campaign results, and new opportunities to clients, and support proposal development and new business pitches

Preferred Experience

• Experience with professional hair, haircare, skincare, cosmetics, or related beauty categories; relationships with salon and beauty trade media are a plus
• Experience across wellness, food and beverage, or other consumer categories that complements a strong beauty PR foundation
• Proven success building founder and executive visibility through business and industry media
• Experience incorporating celebrity ambassadors, industry experts, and high-profile partnerships into brand PR campaigns
• Experience working with privately held and publicly traded companies and navigating global teams and multi-agency environments
• Proficiency with Cision, Meltwater, CreatorIQ, Canva, Klear, Tribe Dynamics, and Microsoft Office Suite

The expected base salary range for this position is $90,000-$120,000. Various factors, including experience, skills, education, geographic location, and budget, determine the exact base salary.