Account Director, Influencer

Who is Weber Shandwick ?

At The Weber Shandwick Collective, you are welcomed, valued and empowered to grow and we believe that opportunity grows in a collective.

We create cultural value and help brands navigate the ever-changing age of earned: an age where consumers actively say no to advertising; an age where everyone is an influencer that can make or break your brand; an age where content can be turned into commercial opportunity. Our talented team builds brands by finding connection points in the real world. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

We earn affection, attention, affinity and purchase by delivering value to people around the world, with deep specialisms across food & drink, travel & tourism, consumer tech, consumer health, automotive, sports sponsorship, entertainment & lifestyle and energy. We are known for:

• Developing data driven insights and strategies to drive measurable impact
• Creating impactful campaigns that tap into culture
• Creating channel and platform agnostic campaigns that grow organically
• Delivering integrated campaigns that are earned-first but deliver for paid and owned

What's happening?

We're looking for an Account Director ready to take the next step in their careers, who has experience working on integrated campaigns with influencers, talent and creators. You’ll form an integral part of the influencer team and work closely with integrated teams across a variety of clients and projects.

Key Responsibilities include but are not limited to:

• Working closely with our influencer lead to manage influencer projects and end to end execution of influencer partnerships
• Oversee the end-to-end campaign lifecycle from initial creator identification and audience alignment to briefing, content co-creation, approval workflows, and wrap-up execution.
• Contribute to influencer strategy
• Manage identification, outreach, negotiation, contracting, management, optimisation and evaluation of influencer partnerships
• Support integrated teams on talent and influencer suggestions and approaches to drive earned conversation
• Commercial accountability
• Understanding the cultural and creator landscape and emerging trends
• Support junior team members to identify and engage influencers aligned to strategic direction
• Guide junior team members on the development and presentation of post campaign performance reports
• Work with cross-functional teams, such as strategy, creative, and paid, to establish cohesive and successful campaigns
• Effectively allocate and manage client influencer budgets to ensure positive impact against agreed KPIs
• Work closely with our clients to deliver best-in-class influencer work as well as identifying and converting additional revenue-driving opportunities

Behaviours

• Display a can do, will do attitude within the team and wider agency
• Be a proactive team player
• Open to feedback and working as a team to deliver briefs
• Willing to take ownership of tasks, and adhering to an organised workflow
• Being open to learning new skills
• A passion for your craft and creativity

Ideal experience required:

• The job requires prior experience as an Account Director or Senior Manager looking for a new challenge
• Possessing a thorough knowledge of social media platforms and their optimal techniques
• Understanding of how influencer and talent partnerships can drive and contribute to earned conversations
• Proficient with industry-standard influencer discovery and analytics tools
• Understanding influencer strategies and techniques
• Possessing strong communication and negotiation abilities
• The candidate possesses skills in data analysis and providing insights to inform campaign optimisation
• This individual possesses a creative mindset and strong project management skills

Join us and help make an impact.

Together, we'll set the bar, cheer each other on and multiply your potential.

At Weber Shandwick we are proud to be a Disability Confident Employer. We are committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.