Account Director

Social-first agency WE THE PEOPLE is looking for an enthusiastic Account Director to join our growing team in Melbourne on a full-time basis.

 

WE THE PEOPLE is a social-first agency helping brands to Own The Moment. We believe that to conquer attention on social & digital platforms today, brands need to find the right mix of speed, culture & creativity to shape behaviour. We've offices in Melbourne, Sydney & Auckland and count ourselves lucky to be working with some of Australia's leading brands such as Berocca, Jetstar, Target, Amazon, Cobram Estate & Bega.

Role Description

The Account Director is a senior leadership role responsible for driving strategic, creative and commercial excellence across a portfolio of high-value client accounts. Acting as a trusted advisor to senior stakeholders, the Account Director shapes long-term strategic direction while ensuring best-in-class delivery day-to-day.

This role leads a client “editorial pod”, guides integrated creative and campaign development, and mentors the Client Service team to deliver exceptional results. Working collaboratively with the Head of Client Services and agency leadership, the Account Director plays a critical role in growing client relationships, fostering strong internal collaboration, strengthening processes, and building a high-performing, values-led culture.

Core Responsibilities...

Client Leadership & Strategy

• Act as the senior point of contact and trusted strategic partner for key client stakeholders.
• Translate business objectives into clear, actionable social and digital strategies.
• Lead the development of annual plans, content strategies, integrated campaigns and long-term roadmaps.
• Provide ongoing strategic counsel across content, brand, platform, performance and cultural relevance.
• Lead key client meetings, WIPs, presentations, performance reviews and strategic workshops.

Creative & Campaign Oversight

• Oversee creative delivery across the pod from briefing to execution, ensuring quality, clarity and strategic alignment.
• Provide constructive, strategic feedback to strengthen creative outputs and elevate thinking.
• Ensure consistency and excellence across all touchpoints — content, campaigns, paid media, reporting.
• Partner closely with Creative, Strategy and Performance to integrate insights into ongoing work.

Team Leadership & Mentorship

• Lead, mentor and support Senior Account Managers, Account Managers and Account Executives.
• Support the development of team capability, confidence and leadership skills.
• Partner with the CSD on recruitment, resourcing, performance management and growth planning.
• Lead by example with a solution-focused, collaborative and values-led approach.
• Contribute to evolving agency processes, templates and standards.
• Manage KPI setting for direct reports in collaboration with the CSD.
• Participate in the agency Leadership team and contribute to agency-wide decisions.

Commercial & Financial Ownership

• Own the commercial performance of accounts, including estimating, budgeting, scoping and forecasting.
• Work with the CSD to manage revenue forecasts, team allocations and profitability.
• Run monthly job cost reports and reconciliations with accuracy and attention to detail.
• Identify, justify and present opportunities for account growth, upsell and scope expansion.

Business Development & Growth

• Identify opportunities to deepen existing client partnerships and expand WTP services.
• Support new business initiatives, pitches, proposals, strategic decks and creative presentations.
• Contribute to thought leadership, innovation and future-focused ideas.
• Stay ahead of social, cultural and digital trends to inform proactive strategic recommendations.

Performance, Optimisation & Reporting

• Set clear KPIs and success measures for all work across the pod.
• Ensure reporting is strategic, actionable and insight-driven in collaboration with Strategy & Performance.
• Use data and insights to shape optimisation, testing plans and future content direction.
• Articulate performance outcomes clearly to clients and internal teams.

You’ll be bringing to the table...

• Extensive prior experience working within an advertising agency environment (mandatory).
• A proven ability to connect client business goals with long-term creative, social, and cultural strategies beyond basic campaign delivery.
• Extensive experience building trust with senior stakeholders and navigating complex client situations with clarity, calmness, and authority.
• A deep understanding of storytelling and social ecosystems, paired with the collaborative drive to shape creative excellence alongside Strategy and Creative teams.
• Strong team leadership capabilities, with a dedicated approach to mentoring, building growth pathways, and setting clear performance expectations.
• Solid commercial acumen, including hands-on experience managing budgets, scopes, and profitability while identifying new revenue opportunities.
• Exceptional written, verbal, and presentation skills to confidently articulate complex strategic thinking to internal teams and clients alike.

What we offer you...

• A fun and energetic workplace full of passionate, creative people.
• Based in our Collingwood office!
• Flexible working arrangements; we’re not just about the 9 – 5 and offer flexibility in the ways we work.
• Opportunity to grow your career through professional development and up-skill opportunities at We The People.
• The chance to build your career in our growing team, working on some of Australia's biggest brands.

How to Apply

To apply, please follow the 'Apply Now' link and share with us your resume, a cover letter explaining why you think you’d be a great fit for this position and a link to your folio. Please direct any questions to hire-me@wethepeople.com.au