Account Coordinator (Fixed Term)

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Company Description VX Media is a global social media agency specializing in influencer marketing, talent management, social media consulting, and content production. The company partners with a diverse range of brands, particularly in fashion, accessories, and beauty. VX Media customizes strategies and content to match each client’s unique goals, ensuring high-quality campaigns and measurable impact. Team members collaborate closely with brands and creators to strengthen their presence in the digital and social landscape. The environment is fast-paced, creative, and focused on driving meaningful engagement between brands and audiences.

Role Description The Public Relations Coordinator is a full-time, on-site role based in New York, United States. This role supports the planning and execution of PR initiatives that promote VX Media and its clients across traditional and digital channels. Day-to-day responsibilities include drafting press releases and media materials, maintaining media lists, and coordinating outreach to journalists, bloggers, and other media contacts. The coordinator assists with organizing events, interviews, and press opportunities, and tracks media coverage to provide regular reports and insights. The role also involves collaborating with internal teams on messaging, ensuring alignment with influencer campaigns and brand strategies, and responding to routine media inquiries in a timely and professional manner.

Responsibilities

• Develop PR Strategies and Campaigns: Plan and implement strategic PR initiatives and campaigns to enhance VX's visibility and reputation.
• Media Kit Expertise: Play a pivotal role in building and maintaining our media kits and databases, ensuring they remain up-to-date and aligned with VX identity.
• Client Communication: Be responsible for maintaining excellent communication with clients, ensuring their needs are met, and promptly addressing any concerns they may have.
• Display professional communication across various channels such as email, phone, and in-person interactions with office visitors.
• Media Relations: Build and maintain relationships with brands, agencies and influencers. Pitch stories to the media, respond to media inquiries, and arrange interviews.
• Content Promotion: Collaborate with the production team to create attractive promotional materials for events and projects.
• Crisis Management: Prepare for and manage PR crises, developing strategies to mitigate negative publicity and maintain the company’s reputation.
• Industry Engagement: Actively participate in relevant industry events to further develop your expertise and stay up-to-date with the latest trends.