Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional advertising, according to new research from BBB National Programs. The “2025 Influencer Trust Index” indicates 82.7% of U.S. marketers now leverage influencer partnerships in creative campaigns. Consumer behavior validates this investment, with 58% of survey respondents reporting they have … Continue reading Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims
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Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims
Influencer marketing continues to grow, but American consumers remain more skeptical of content creators than traditional advertising, according to new research from BBB National Programs. The “2025 Influencer Trust Index” indicates 82.7% of U.S. marketers now leverage influencer partnerships in creative campaigns. Consumer behavior validates this investment, with 58% of survey respondents reporting they have … Continue reading Consumers Are More Skeptical Of Content Creators Than Traditional Advertising, Study Claims