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YouTube Algorithm How to Optimize Your Videos

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YouTube Algorithm: How to Optimize Your Videos

If you’re a content creator on YouTube, then you’re probably always wondering how the YouTube algorithm works.

What triggers it?

How can I get my videos to rank higher in search results?

And what is the purpose of the algorithm anyway?

In this article, we’ll answer all those questions and more. We’ll give you tips on how to optimize your videos for the YouTube algorithm so you can get more views and subscribers.

YouTube Algorithm: How to Optimize Your Videos

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Table of Contents:

How the YouTube Algorithm Works

It’s no secret that YouTube has changed the way we consume content. In just a few short years, the platform has become the go-to destination for everything from entertainment and news to education and tutorials.

But how does YouTube decide what videos to surface for each user?

The answer lies in their algorithm. In a nutshell, the YouTube algorithm is a computer program that uses a variety of factors to determine which videos to recommend to each individual user.

While the exact inner workings of the algorithm are a closely guarded secret, we do know that it takes into account things like a user’s watch history, the number of likes and dislikes a video has, and how often a video is shared.

So why is the algorithm so important?

Well, with over 122 million daily active users, YouTube has a lot of data to work with. By using an algorithm, they can sift through all of that data and surface the videos that are most likely to be of interest to each individual user.

But the algorithm isn’t perfect. Because it relies on things like watch history, likes, and dislikes, it can sometimes get stuck in a bit of a feedback loop.

YouTube Algorithm: How to Optimize Your Videos

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For example, if you’ve ever watched a YouTube video and then been immediately recommended a bunch of similar videos, you’ve experienced this firsthand. The good news is that YouTube is constantly tweaking and improving its algorithm.

So even though it may not be perfect, it’s still the best way for YouTube to surface the videos that are most relevant to you.

If you’re a content creator, it’s important to understand how the algorithm works. That way, you can make sure your videos are as discoverable as possible. 

But at the end of the day, the best way to ensure your videos are seen is to create great content that people will want to watch.

Key Takeaway: The YouTube algorithm uses a variety of factors to determine which videos to recommend to each individual user.

What Triggers the YouTube Algorithm

What may have worked to trigger the algorithm last year, may not work this year.

As YouTube’s algorithm continues to evolve, so do the strategies for triggering it. One of the biggest changes to YouTube’s algorithm in recent years has been the shift from a focus on keywords to a focus on topics.

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What this means for you is that you can no longer rely on keyword stuffing to trigger the algorithm.

Instead, you need to focus on creating videos that are about a specific topic. To do this, you need to make sure that your video titles and descriptions are focused on one unique idea.

You also need to use keywords, but only in a way that is relevant to the topic of your video. In addition to the shift from keywords to topics, YouTube has also been placing a greater emphasis on engagement.

This means that you need to focus on creating videos that people will actually watch and engage with. Thus, you need to make sure that your videos are interesting and informative.

You also need to make sure that you’re promoting your videos in a way that will encourage people to watch them. 

Finally, YouTube has also been promoting the concept of watch time. This refers to creating videos that people will actually watch all the way through. In turn, ensure that your videos are interesting and engaging from start to finish.

You also need to make sure that you’re promoting your videos in a way that will encourage people to watch them all the way through.

Key Takeaway: YouTube’s algorithm is constantly changing, so you need to adapt your strategies to keep up.

YouTube Algorithm: How to Optimize Your Videos

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The Purpose of the YouTube Algorithm

We all know how frustrating it is when we’re trying to watch a YouTube video and it keeps buffering. Or when we want to watch a new music video but have to sit through a commercial first.

YouTube is aware of these pain points and has been working hard to improve the user experience on its platform. A big part of that is its algorithm, which is always being tweaked and updated to show users the most relevant and interesting content.

So what exactly is the YouTube algorithm?

In short, it’s a set of rules and factors that YouTube uses to determine what videos to show a user and in what order. YouTube’s algorithm is always changing and evolving, but there are some key factors that it takes into account when ranking videos.

One of the most important factors is engagement. YouTube wants to show users content that they’re interested in and will keep them engaged on the platform.

That’s why you’re more likely to see videos from channels that you’ve subscribed to or watched in the past.

YouTube is also looking at how long users are watching a video and whether they’re clicking away to another video or leaving the platform entirely.

Another key factor is relevance. The platform wants to show users content that is relevant to their interests.

That’s why you’ll often see videos recommended to you based on videos you’ve previously watched. YouTube is also constantly scanning the internet for new content and uses signals like keywords and tags to determine what videos to surface to users.

Key Takeaway: YouTube’s algorithm is always changing, but key factors include engagement and relevance.

How to Optimize Your Videos for the YouTube Algorithm

As a YouTuber, it’s important to understand how the YouTube algorithm works if you want your videos to be seen by as many people as possible.

The algorithm is constantly changing, but there are a few general tips you can follow to optimize your videos for the algorithm.

1. Use Keywords in Your Title and Description.

The YouTube algorithm relies heavily on keywords to surface relevant videos to viewers. Make sure to include relevant keywords in your video title and description so that your video can be easily found by viewers searching for those terms.

2. Engage with your viewers.

The platform favors videos that have high engagement, so it’s important to try to encourage comments, likes, and shares on your videos.

YouTube Algorithm: How to Optimize Your Videos

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You can do this by asking questions in your video descriptions, responding to comments, and generally being active within your online community.

3. Use Annotations and Cards.

Annotations and cards are a great way to add extra information to your videos and help viewers navigate your content.

You can use annotations to link to other videos on your channel or to external websites, and cards can be used to promote your other videos or content.

4. Optimize Your Thumbnail.

Your thumbnail is one of the first things viewers see when they come across your video, so it’s important to make sure it’s attractive and relevant to your video. Choose a thumbnail that is high-quality and represents the content of your video.

Key Takeaway: Use keywords, engage with viewers, and use annotations and cards to optimize your videos for the YouTube algorithm.

Changes to the YouTube Algorithm

The YouTube algorithm is constantly changing and being tweaked, but there are some major changes happening in the near future. For one, YouTube is going to start prioritizing longer videos.

This is because they have found that people tend to watch longer videos all the way through, while they are more likely to stop watching shorter videos before they finish.

They are also going to be giving more weight to videos that people have explicitly chosen to watch.

So, if you click on a video from a suggested list and then watch it all the way through, that video will be more likely to show up in your feed in the future.

Plus, the platform is going to start de-prioritizing videos that people start watching but then quickly stop.

This could be because the video is not relevant to what they were expecting, or it could be because the video is just not interesting. Either way, these types of videos will show up less often in your feed.

Key Takeaway: The YouTube algorithm is changing to prioritize longer videos that people watch all the way through.

Conclusion

YouTube has enabled many influencers to see a plethora of successful opportunities, encouraging them to continue making engaging content. The YouTube algorithm also plays a key part in determining how these influencers can maintain a high level of success.

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Melody Day is a UK-based copywriter, working in developing industries such as travel, beauty, and lifestyle. She creates digestible copy that is fully optimized for SEO and gains positive engagement from readers. They are able to create engaging blogs and website copy for a range of unique brands.

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