Known as #MakeWhatsNext and launched on International Women’s Day in 2017, this campaign partnered some of the top adventure photography influencers and told real-life inspiring stories of women scientists.
So, the brand conducted an influencer marketing campaign where they displayed some of their famous clients and professional videographers using the tool.
American Express did it wonderfully using their #AmexAmbassador campaign. They teamed up with small business owners who talked about all the benefits of owning an American Express card.
But, one of their most successful B2B influencer marketing campaigns was the IBM Watson campaign. IBM Watson is the company’s portfolio of AI tools that makes business easy.