Top B2B Influencer Marketing Campaigns That Were a Success

By: Net Influencer

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B2B

Here are some of the most successful B2B influencer marketing campaigns that burst all the myths and prove that influencer marketing is effective no matter the target audience.

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Microsoft

Microsoft partnered with NatGeo to conduct a wonderful campaign to motivate more women to participate in STEM (Science, Technology, Engineering, and Math) and change the world.

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Known as #MakeWhatsNext and launched on International Women’s Day in 2017, this campaign partnered some of the top adventure photography influencers and told real-life inspiring stories of women scientists.

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InVideo

InVideo is an online editing tool for small businesses, educators, and enterprises.

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So, the brand conducted an influencer marketing campaign where they displayed some of their famous clients and professional videographers using the tool.

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American Express

You might think that it would be difficult to promote financial services using influencer marketing campaigns. That’s where you’re wrong.

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American Express did it wonderfully using their #AmexAmbassador campaign.  They teamed up with small business owners who talked about all the benefits of owning an American Express card.

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IBM

IBM, the multinational tech corporation, knows that employees are the best advocates for any business. So, they ask employees to promote them on social media including posting custom tweets.

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But, one of their most successful B2B influencer marketing campaigns was the IBM Watson campaign. IBM Watson is the company’s portfolio of AI tools that makes business easy.

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See All The Top B2B Influencer Marketing Campaigns That Were a Success

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