Best Practices For Using Influencers in B2B Marketing

By: Net Influencer

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B2B

How do you utilize the power of the creator economy when you are promoting your work to other businesses? Netinfluencer will discuss the 10 best practices for using influencers in a B2B marketing campaign.

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Ensure That the Influencer Is Aware of Your Company

The influencer should understands your company’s internal workings and not just its products. This will help the influencer produce a more strategic content campaign that will better communicate with other organizations.

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Create a Realistic Deadline

Although it may be tempting to push content out at rapid speed, influencers require realistic and rigid deadlines in order to complete work successfully.

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Explore Your Expectations for the Campaign

To gain the best results from an influencer marketing campaign, it is important that your business describes its expectations for a creator’s work.

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Decide on an Appropriate Platform

With B2B campaigns, it is vital that the influencer's work is seen by other businesses in order to gain a higher ROI. The most popular platforms for B2B marketing are LinkedIn and Twitter.

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Assign a Point of Contact for the Influencer

A point of contact ensures that the influencer remains connected to the business and builds a healthy sense of communication throughout the campaign.

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Make Sure It Does Not Impact Your B2C Strategy

It is good practice to use a different influencer for your B2B campaign, so that customers do not get confused about what you are trying to sell.

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Educate the Influencer on Your Products & Services

When a creator has in-depth knowledge of your company's work, their pitches are more likely to include key selling points—which can lead to better results overall.

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