How do you utilize the power of the creator economy when you are promoting your work to other businesses?Netinfluencer will discuss the 10 best practices for using influencers in a B2B marketing campaign.
Ensure That the Influencer Is Aware of Your Company
The influencer should understands your company’s internal workings and not just its products. This will help the influencer produce a more strategic content campaign that will better communicate with other organizations.
Although it may be tempting to push content out at rapid speed, influencers require realistic and rigid deadlines in order to complete work successfully.
With B2B campaigns, it is vital that the influencer's work is seen by other businesses in order to gain a higher ROI. The most popular platforms for B2B marketing are LinkedIn and Twitter.
Educate the Influencer on Your Products & Services
When a creator has in-depth knowledge of your company's work, their pitches are more likely to include key selling points—which can lead to better results overall.