5 Influencer Marketing Campaign Fails

By: Net Influencer


When approaching your first influencer marketing campaign, it can be very difficult to know right from wrong.  Netinfluencer will guide you through a set of key practices to ensure that your brand avoids any influencer marketing campaign fails.

What Is an Influencer Marketing Campaign?

Influencer marketing is a type of social media marketing. These campaigns use individuals with an engaged social media following as a way to endorse and promote a range of products and services.

Influencer Marketing Campaign Fails Examples

When working with an influencer, it is paramount that your team offers them a detailed brief to ensure that their work aligns with your brand values.


A Lack of Goal for Your Campaign

Influencers can be compensated in a variety of different ways so it is very important that you reward these content creators in an appropriate way.


Not Compensating Your Influencer

Although it may seem like good practice to collaborate with mega-influencers who have more than a million followers, they may not be able to effectively communicate with your audience.


Being Distracted by an Influencer’s Following

These content creators are masters of their own work so it is important to listen to and implement their contributions.


Restricting  Creative Freedom

Terrain Map

Read All 5 Influencer Marketing Campaign Fails