Brand

Vita Coco Unveils Vending Machine Experience Following Poppi Controversy

Vita Coco has launched a public vending machine activation in New York City, following the conversations...

Commentary

Research Shows Nearly A Third Of Influencer Followers Buy On Social Platforms

A new YouGov survey of 2,000 UK consumers, part of a report commissioned by British creative...

Platform

TikTok Rolls Out Performance Solution For Automotive Ads

TikTok has announced the general availability of its Automotive Ads, a catalog-based solution designed specifically for...

Agency

Gaming Innovation Meets Convenience: Breaking Down UMI Games’ Sheetz Fortnite Integration

Convenience store chain Sheetz partnered with gaming studio UMI Games to create their first-ever fully custom...

Commentary

American Influencer Council Releases Inaugural Creator Economy Leaders’ List

The American Influencer Council (AIC), in partnership with HypeAuditor, has released a list of the top...

Platform

YouTube Premium Lite To Exclude Music Access

Google plans to reintroduce a more affordable YouTube Premium subscription that excludes YouTube Music, responding to...

Platform

Meta Backs Horizon Creators With $50M Fund, Enhanced Toolset

Meta has announced a new $50 million Creator Fund for developers building mobile and mixed reality...

Brand

Mastercard Unveils Program To Boost Entrepreneurial Journey Of Content Creators And Small Businesses

Mastercard has launched new Business Builder debit and credit cards specifically designed for content creators, offering...

Technology

Podeo: The ‘YouTube’ of Arabic Podcasts

"We want to amplify underrepresented stories and decentralize the narratives that have been told about communities,"...

Platform

Instagram Rolls Out New Instagram Monetization Scheme Via Comment Section

Meta has introduced Testimonials, a new advertising format on Instagram that enables creators to monetize product...

Platform

ByteDance Surges Back To Favor As Value Tops $400B Despite TikTok Challenges

SoftBank Group's Vision Fund leads a wave of major investors bumping up ByteDance's valuation beyond the...

Platform

Twitch Limits Creators’ Stored Content To 100-Hour Maximum

Twitch has announced a new 100-hour storage limit for Highlights and Uploads content, effective April 19,...

Strategy

Communities Over Clicks: How Different Think Is Redefining Social Media ROI

"Social media is like having your own personal television channel in your pocket that you can...

Influencer

MrBeast Attributes $700M Success To Standing Out From The Crowd

Jimmy Donaldson, known as MrBeast, revealed his strategy for achieving viral success on YouTube in a...

Technology

Influencers Explain How PayPal’s Money-Saving Browser Extension Honey Short-Changes Them

PayPal’s Honey browser extension faces legal challenges from content creators who claim the platform diverts affiliate...

Influencer

Pop Star Tate McRae Debuts Interactive Fan Hub, Live Shopping Event On TikTok For Latest Album Release

TikTok partnered with singer Tate McRae to launch an integrated album release experience for "So Close...

Platform

Serious TikTok Purchase Offer Emerges As U.S. Media Mogul Submits $50B Bid 

Reid Rasner, a 40-year-old Wyoming entrepreneur and media company executive, has submitted a $47.45 billion offer...

Technology

Passes Taps Creator Economy Expert To Lead Expansion Initiatives

Technology

Hypefy: The AI Platform Democratizing Influencer Marketing By Making Micro-Creator Campaigns Scalable

Technology

How Fourthwall Is Building The Back-End For Creator Commerce

After surveying 500 content creators in the fall of 2024, Billion Dollar Boy reported that 93%...

Agency

Bridging Tourism Boards And Travel Creators: The iambassador Model

The global travel blogging market was valued at $4.72 billion in 2024 and is projected to...

Agency

Trending Travel: Amplifying Micro Influencer Voices To Drive Travel Marketing  

Trending Travel turned the standard influencer marketing model upside down by becoming a million-follower platform itself...

Influencer

When Creators Lead: Raymond Cua’s Case For Creative Freedom

Most travel destinations want creators to hit tourist hotspots and iconic restaurants. However, not a few...

Commentary

Study Forecasts Retail Media Becoming Cornerstone Of Consumer Goods Marketing 

The “2025 State of Retail Media” report, released by marketing technology firm Skai, examines how brands...

Agency

Tech Meets Community: Mavely And Later Unite To Transform Creator Commerce

Later’s recent acquisition of Mavely combines the latter’s creator commerce platform with the former’s leading brand...