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How to Make an Influencer Video That Works


How to Make an Influencer Video That Works

Table of Contents:

What Is an Influencer Video?

An influencer video is a video that has been specifically created by an influencer to promote a product or service. These videos are typically shorter than traditional commercials, and they often feature the influencer using the product in their everyday life.

How to Make an Influencer Video That Works


Influencer videos are an effective way to reach out to potential customers, and they can be a powerful marketing tool.

Why Are They Effective?

As a business owner, you are always looking for new and innovative ways to market your products or services. 

Here are three reasons why influencer videos can be a powerful marketing tool for your business.

1. Influencer Videos Can Reach a Large Audience.

When you work with an influencer, you are tapping into their large and engaged audience. This can help you reach more potential customers than you would be able to reach on your own.

How to Make an Influencer Video That Works


2. They Can Add Credibility to Your Brand.

People are more likely to trust recommendations from people they know and respect. When an influencer recommends your product or service, their audience is more likely to check it out.

3. These Videos Can Help Entertain Your Audience.

Influencer videos are usually more entertaining and relatable than commercials, helping them to become more competitive against traditional forms of advertising.

Key Takeaway: Influencer videos are a powerful marketing tool because they can reach a large audience, are credible, and are entertaining.

How to Make One That Works

If you’re thinking about creating an influencer video for your business, here are a few tips to make sure it’s successful:

1. Choose the Right Influencer.

This is probably the most important step in the process. You want to make sure you choose an influencer who has a large and engaged following in your target market.

You also want to make sure they’re someone who would actually use and enjoy your product or service. There’s no point in working with an influencer who isn’t a good fit for your brand.

2. Keep It Short and Sweet.

Influencer videos should be concise and to the point. No one wants to watch a 10-minute video about a product they’re not interested in.

How to Make an Influencer Video That Works


Keep your video under 2 minutes if possible, and make sure the influencer is clear in their message.

3. Make It Personal.

The whole point of an influencer video is that it’s personal and relatable. The influencer should be talking about their own experience with your product or service, and why they like it.

They should also be talking to the camera in a natural and conversational way, not reading from a script.

4. Promote It Properly.

Once your influencer video is created, you need to make sure you promote it properly. Share it on your social media channels, email list, and website.

Also, make sure you’re using relevant hashtags so people can easily find them.

Key Takeaway: An influencer video is a great way to reach your target audience and promote your product or service. Just make sure you choose the right influencer and promote the video properly.

The Different Types of Influencer Videos

There are many different types of influencer videos. The most popular type is the unboxing video.

In these videos, an influencer will show off a new product and give their initial thoughts and impressions. These videos can be very helpful for viewers who are considering purchasing the same product.

Other popular types of influencer videos include haul videos, where an influencer will show off all the new products they’ve recently bought.

How to Make an Influencer Video That Works


Tutorial videos rely on influencers to show viewers how to use a product or do a certain task.

Review videos see influencers give their detailed thoughts on a product they’ve been using.

No matter what type of influencer video you’re watching, you can be sure that the person behind it is passionate about the topic and is sharing their honest opinion.

If you’re looking for honest opinions on the latest products, then you need to check out influencer videos! These videos are a great way to learn about new products and make more informed purchasing decisions.

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Best Practices for Creating an Influencer Video

When it comes to creating an influencer video, there are a few best practices to keep in mind. First and foremost, you want to make sure that your video is engaging and informative.

Keep your audience in mind when planning your video, and make sure to include content that they will find valuable. It’s also important to keep your video short and to the point – you don’t want to lose your viewers’ attention halfway through.

Finally, be sure to promote your video on social media and other channels to get as much reach as possible. 

Thanks for the tips on creating a successful influencer video! Now to make sure my own video is engaging and informative… and short enough to keep viewers’ attention! #bestpractices

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FAQs in Relation to Influencer Videos

How much do influencers make per video?

There is no one answer to this question as influencers can make a variety of amounts per video depending on their following, the type of video, and the brand they are working with. 

On average, influencers will charge $20 per YouTube video, for every 1000 subscribers. 

Is a YouTuber an influencer?

A YouTuber is an influencer if their videos are able to sway the thoughts, feelings, or behaviors of their viewers.

How to Make an Influencer Video That Works


How do I become an influencer?

There is no one-size-fits-all answer to this question, as the best way to become an influencer in the video space may vary depending on your specific goals and audience.

However, some tips on how to become a video influencer include creating high-quality content that is engaging and informative, building a strong social media presence, and collaborating with other influencers in your field.

Additionally, it is important to be authentic and transparent with your audience, as this will help you build trust and credibility.


Influencer videos are a key asset for many marketers as they can help companies promote a wide variety of products and services with ease. Content creators are able to offer detailed reviews and in-depth tutorials to a very large and engaged audience, helping to better influence a potential customer’s buying habits.

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Melody Day is a UK-based copywriter, working in developing industries such as travel, beauty, and lifestyle. She creates digestible copy that is fully optimized for SEO and gains positive engagement from readers. They are able to create engaging blogs and website copy for a range of unique brands.

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How to Make an Influencer Video That Works