Amaze has built a commerce platform serving over 13 million creator storefronts and processing visits from approximately 200 million unique fans. The NYSE-listed company offers an integrated solution that allows creators to design, sell, and ship products directly from platforms where they build their communities, including YouTube, TikTok, and Twitch.

Aaron Day became CEO of Amaze in September 2021. The California-based company initially launched as a design-first platform with commerce capabilities, but quickly shifted direction in response to market needs.

“We inherited some design software technology that we got from the investors when we launched the company, but it quickly became a commerce-first company,” Aaron explains. “The design software is still there, and we have a very nice design platform called Studio. But the need for integrated commerce just became our core focus.”

Aaron’s vision for Amaze grew from his experience as Global Partnership Lead at Canva, where he spent three years helping the design platform integrate globally. He identified a gap in the market for tools that would enable creators to monetize their audiences directly within the platforms where they already engaged with their fans.

The company initially targeted high-profile influencers before recognizing a greater opportunity in serving a broader creator base. “We went through this period of time where we were really focused on mega creators,” Aaron admits. “And then we realized our tech could do this at scale, so we pivoted.”

This shift aligned with Aaron’s core mission: “We’re going to be that company that helps millions of creators sustainably monetize versus that company that acts as an agency,” he explains. “We were very focused on what we call 1P, which is helping the creator build their own brand, which is needed by everyone. Helping creators start to monetize and earn some money is so important as it allows them to create more content and build a community faster.”

Today, Amaze offers an integrated solution that allows creators to design, sell, and ship products directly from their content platforms, with Aaron noting that their goal is for creators to make at least 27% net margin on products they sell through their platform—higher than many could achieve independently, especially when factoring in the costs of managing supply chains and logistics on their own.

Global Tech Infrastructure

For Amaze, building scalable commerce tools meant thinking globally from day one. “We knew we were going to be global and that our offering in the U.S had to be the same in Europe, Latin America, and Southeast Asia,” Aaron explains. “Today, we have a supply chain in North America, all over Europe, Australia, and India. We will continue to expand into more parts of the world through our integrated supply chain and distribution, enabling localized manufacturing, payment gateways, and distribution. It is a large part of why we announced our Stable Coin plans a few weeks ago.”

This international expansion presented notable technical challenges that Amaze had to solve. “The tech is much harder. You’ve got to have currency and cross-border exchange,” Aaron says, emphasizing the company’s need to be borderless with cross-border payments for creators in their 104 operating countries.

Amaze’s global presence has generated a large amount of data, which forms another key part of its value proposition. “We have had almost 2 billion unique visitors and 200 million unique fans come into the stores. We’ve got this massive amount of data on what creators and fans are doing in commerce,” Aaron shares.

This data repository provides Amaze with opportunities to help creators expand their audiences. “What’s been changing lately is thinking about how to use that data to help bring creators attract new audiences,” Aaron explains. Amaze aims to utilize its data to help creators discover and connect with new potential fans who align with their existing audience profiles.

Commerce Where Content Lives

The core technological advantage for Amaze is its integration with the platforms where creators build their communities, directly addressing a common challenge for creators who struggle to maintain consistent commerce experiences across multiple platforms.

“We’re natively integrated with YouTube, TikTok, Twitch, Discord, and OnlyFans social media platforms,” Aaron explains. “We have integrations with Linktree and Beacons, which are the two largest Link in Bio solutions, and we have integrations with Adobe Express and Picsart, which are two of the three leading global design platforms. And finally, we have something called Store Drop, which has integrations with website builders like GoDaddy, Wix, SquareSpace, and Figma.”

This means creators can sell products wherever their audiences engage with their content. “We want the commerce to happen where the fan views content,” Aaron emphasizes. “So wherever the fan’s going to view the content, we want to make it really simple for commerce to happen.”

The onboarding process is designed to be straightforward. On YouTube, for example, once a creator reaches 500 subscribers, they receive a notification about monetization options. If they choose Amaze, they gain immediate access to design tools, product suggestions based on their social media content, store creation capabilities, and global supply chain integration, without upfront costs.

“We offer everything you need in a single package,” Aaron explains. “Our platform provides integrated design software along with analytics tools that analyze your social media presence. By examining your content across platforms, we can recommend customized products and designs tailored specifically to your brand.”

The Public Market Strategy

Amaze Software, Inc. used a merger with  Fresh Vine Wine in March 2025 to go public on the NYSE.. Following the merger, the combined company began trading on the New York Stock Exchange using the ticker symbol AMZE. The transaction positioned the company to combine capabilities across the creator economy.

Aaron’s decision came from recognizing market changes that were affecting creator economy startups. “We could see in early 2023 that funding from private investors was drying up for the creator economy,” he explains. “One of the saddest things I’ve ever seen is so much tech and so much innovation and energy get starved for capital, it was so shortsighted for such a large and rapidly growing industry.”

Going public wasn’t just about securing Amaze’s own future; it was about creating liquidity to potentially support or acquire other innovative technologies in the creator economy. 

As Aaron shares, the strategy is working as intended, with Amaze becoming a potential connector in the space. “Every day, I get two or three phone calls from different creator economy companies saying, ‘Hey, we think we could really benefit from a partnership with you,’ or ‘Would you like to acquire my company?’” he says.

AI, Data, and New Product Development

As Amaze continues to grow, the company plans to develop tools to help creators expand their audiences based on data insights.

“Being able to create new look-alike audiences for creators solves one of their largest problems: they need to rapidly expand their communities, and they need access to a larger fan base,” Aaron says. “Our data will support this and put the creator first.” 

The company’s development also extends to new product offerings that bridge digital and physical commerce. Recently, Amaze launched “Digital Fits,” a tool specifically for Roblox and Minecraft creators. “You can create unique digital clothing for your avatars and for your personalities,” Aaron explains. “Then, you can create a physical merch line, a physical brand of products that matches the design.”

The impact of this approach becomes clear in specific success stories, such as helping a 17-year-old from an underprivileged family create a store to raise money for a summer camp his family couldn’t afford.

“He raised enough money to go to this camp. It’s going to change his life,” Aaron shares. “We’re not doing this to help MrBeast sell more chocolate. We’re doing it for the people who are learning how to be successful and build careers.”

The Tech Layer

According to Aaron, many companies entering the creator economy are approaching commerce through an agency lens. “The agency model is very expensive,” he notes. “As you grow up as a creator, you’re going to want to use software, partners, and technology that allow you to maximize your income. If you have to give 40% of your income to an agency for the next three years, you’re not going to like that.”

On the other hand, Amaze is prioritizing the technological infrastructure that could power commerce for millions of creators of all sizes and help them monetize their communities across platforms without the high costs associated with agency services.

As Aaron and his team continue to develop new tools, acquire complementary technologies, and expand globally, they’re working to fulfill their mission of democratizing commerce tools for the creator economy. “Amaze yourself,” Aaron says, referencing the company’s core mission.

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