Books are a fundamental part of the conventional learning experience, inspiring us to take on new challenges and bask in new ventures. Data informs us that in 2022, over 788.7 million copies of printed books were sold in the US, which is the second-highest figure in the 21st century. To discuss these levels of popularity in more detail, Netinfluencer will list the top 10 most popular brand books for creatives.
Though it was originally released in 2005, Marty Neumeler’s The Brand Gap still offers a useful guide to modern brand-building. This book offers a comprehensive look into contemporary marketing tactics, exploring the key disciplines of brand building as well as how collaboration can help set your business up for grandiose success. As a way to educate readers even further, Neumeler also offers a detailed 220-word glossary so that readers can truly understand the nuances of these concepts. With just over 200 pages, this is an ideal book for those who would like to discover more about branding whilst on the go.
Written by the host of the immensely popular Thrive by Design Podcast, The Desired Brand Effect is a perfect book for those who sell physical products online. Tracy Matthews uses this book to give more insight into her own business strategy, providing readers with an abundance of top tips on how to attract new audiences and solve complex problems at scale. The Desired Brand Effect also discusses the 75% rule, a useful analogy that can help business owners dispel feelings of insecurity and overwhelm. Although this book focuses on growing a bustling jewelry company, the essential teachings can be applied to almost any business, ensuring that growing entrepreneurs can scale their companies and achieve their goals.
After ditching a corporate lifestyle and replacing it with creative blogging, Sally Miller has managed to craft a guide that can help writers make more money online. The Essential Habits of 6-Figure Bloggers pulls upon her own success as well as other popular content creators to discuss how their daily routines make a firm foundation for success. Miller also offers a realistic approach to this type of work and details a range of useful methods to ensure that bloggers do not get put off by bad days. She also lists a plethora of monetization hacks that help your work to remain profitable and engaging on social media. Despite only being 138 pages long, this book delves deep into this industry and provides readers with a wealth of meticulous tips.
If you are looking to transform your side hustle into a full-time career, Mind Your Business is an ideal read. Ilana Griffo takes readers on a step-by-step journey to make sure that they do not rush into a project or burn out too easily. This book also offers a unique glimpse into key business concepts such as budgeting, SEO, and forecasting. Thus, Mind Your Business focuses on both the financial and creative elements of starting a business and allows readers to hold on to their talents as they develop throughout this transition.
Matt Tommey started his career producing idyllic nature-inspired woven sculptures, helping him to form a very prosperous business. Now, Tommey shares his expertise with audiences around the world, particularly through his best-selling book Crafting Your Brand. In just 100 pages, this author will explore how to monetize your work as an artist and maintain a thriving business. He also discusses how to effectively market your work so that potential customers can analyze every aspect of your talent and creativity. Tommey also promotes an abundance-focused mindset to ensure that creatives are not underselling their work or struggling to make ends meet.
This book is crafted for women who are looking to advocate for their own success in the workplace, making it a perfect option for those who struggle with the looming weight of imposter syndrome. She Thinks Like a Boss was written by Jemma Roedel, a hard-hitting professional whose mission is to help other women feel more confident in their jobs. This book teaches readers how they can replicate the habits of successful business leaders as well as how to establish firm boundaries in tough situations. Roedel also uses this book to discuss the importance of building a strong team and how it can aid female leaders in achieving their milestones and effectively optimizing their business strategy.
Jon Contino is an acclaimed graphic designer, who is best known for his work for Nike and 20th Century Fox. In his book, Brand by Hand, he details the highs and lows of his incredibly impressive career and discusses how emerging creatives can avoid the same mistakes he made. Each page of this expressive book is teeming with some of Contino’s most moving illustrations, noting his undeniable talent in both art and literature. As such, Brand by Hand effectively discusses the struggles of forming a bustling creative empire and how newcomers can work to overcome them.
Though human creativity knows no bounds, it is important that we recognize the influence of technology in many key areas of a business. Adam Harell’s Creative Direction in a Digital World is divided into ten chapters with each one offering a unique take on the role of a creative director. Harell also adopts both a client-focused and human-centered approach, allowing business owners to focus on the development of a project without losing sight of their inspiration and passions. This book also details tips on how to manage a highly-creative team, giving all members a chance to express themselves and their ideas.
Written by popular content creators Sean Cannell and Benji Travis, YouTube Secrets uses the expertise and insider knowledge of these two influencers to help other creators see success on the platform. The authors begin by discussing the seven essential ingredients of a prosperous YouTube channel to give readers the chance to learn more about attracting a devoted audience and monetizing their videos. This book also presents a plethora of elaborate interviews, all of which give their own interpretation of how to boost engagement on YouTube. Although this book focuses on the creative aspects of producing videos on YouTube, it does not ignore the platform’s impact on popular culture and how it has managed to maintain such high levels of income.
The Freelance Bible is a suitable guide for creatives who are looking to form a successful business on their own terms. Alison Grade is the founder of Mission Accomplished, a consultancy firm that aims to help SMEs establish themselves in incredibly competitive creative fields. The Freelance Bible sees the personal side of working for yourself, educating readers on how to build an effective work-life balance as well as learning to better value your time. Grade also stresses the importance of forming a personal brand and how creatives can implement a wealth of financial strategies to ensure that they are earning a prosperous income.
Creatives often struggle to find their feet in a variety of different industries, leaving them feeling lost and isolated within their work. These books work to break down the stigma around creative careers and display their value in terms of revenue and personal success.