Commentary

Creator Economy Job Radar – May 19, 2026 – TikTok, JPMorganChase, and Coty Expand Influencer Divisions, Boston Celtics Seeking Creator Academy Consultant 

Creator Economy and Influencer Marketing hiring spans financial services, luxury beauty, legacy media, gaming publishing, and...

Commentary

Creator Economy Event Calendar – May 27, 2026 – SXSW London, TwitchCon Europe, Hollywood Creator Summit, and More

The final days of May and the first week of June 2026 bring a concentrated run...

Commentary

Creators Are the New Creative Production House. Superfiliate’s CEO Explains What That Actually Means

The brands winning at creator marketing aren’t running campaigns. According to Andy Cloyd, co-founder and CEO...

Brand

Lowe’s Partners With MrBeast to Launch In-Store Kids Club Workshops This Summer

Lowe’s is bringing YouTube creator MrBeast (Jimmy Donaldson) into its stores this summer through a new...

Strategy

How Jenny Stojkovic Turned a Viral AI Moment Into a 10,000-Person Creator Campaign

When a Reese Witherspoon video surfaced in late April, urging women to close their AI adoption...

Influencer

From MAC Counter to Times Square: Inside Marjan Tabibzada’s Creator Business Built on Trust 

When Marjan Tabibzada’s manager called her during breakfast on a brand trip, she was sitting with...

Commentary

Dude Perfect, Michelle Khare Among Creator Winners at 47th Annual Telly Awards

The Telly Awards announced the winners of its 47th annual competition, naming Dude Perfect, Michelle Khare,...

Platform

Twitch Adds New Community-Driven Monetization Tools for Eligible Creators

Twitch announced three new monetization features designed to increase creator earnings through community participation: Creator Badge...

Tech

Creator Marketing Platform Hummingbirds Goes National With New York City Launch

Hummingbirds, a Des Moines-based creator marketing platform, has launched in New York City, completing its expansion...

Platform

X Unveils ‘Creator Connect,’ an AI Matchmaking Tool for Brand-Creator Campaigns

X has launched “Creator Connect,” an AI-powered solution that matches brands with creators on the platform...

Commentary

The Podcast Show Kicks Off 5th Edition With Creator Economy Stage, International Programming

The Podcast Show is opening its fifth annual edition on May 20 at London’s Business Design...

Commentary

Fashion Brand Social Media Views Surge While Engagement Rates Fall, Data Shows

Fashion brands are reaching larger audiences on TikTok, Instagram, and YouTube, but engagement rates are falling...

Tech

Fohr’s Bet That Influencer Marketing Can Be as Predictable as Any Other Media Buy  

Every time Fohr ran an influencer campaign, it felt like a trip to the casino. Bets...

Commentary

For Practitioners, By Practitioners: Influencer Marketing Infrastructure Is About More Than Just Scale  

What happens when the influencer industry starts to scale based on technology that was not built...

Tech

Kit Founder Nathan Barry: As AI Pushes Creators to Work Alone, Connection Becomes the Edge

As artificial intelligence makes it cheaper and easier for creators to produce content alone, Kit founder...

Agency

Charlotte Griffiths on Building Bridge Models to Move Diversity Beyond Fashion’s Drop-Down Menu 

In the early 2010s, as plus-size modeling gained commercial momentum, many of Britain’s largest talent agencies...

Tech

Digital Agency Moburst Lands $11.8M Investment to Deepen AI, Client Services

Moburst, a full-service mobile-first digital marketing agency, has secured an $11.8 million investment from Chrysalis Holdings,...

Influencer

Danny & Zach Guarino on Building ‘The Bread Basket’ Into a Multiplatform Sports Media Brand

Danny and Zach Guarino were seven years old when they decided they would do something together...

Platform

YouTube, BBC Launch UK Creator Training Program

YouTube and the BBC have launched a nationwide training program in partnership with the National Film...

Platform

LinkedIn Bets on Creator Events as Path to Compete With YouTube, Patreon

LinkedIn is moving into creator-led events as part of a broader effort to compete with YouTube,...

Platform

TikTok Shop Philippines Honors Top Creators at 2026 Creator Awards as Active Creator Base Doubles

TikTok Shop Philippines hosted its 2026 Creator Awards, recognizing standout creators, brand partners, and agencies as...

Platform

TikTok Taps 30 Global Creators for FIFA World Cup 2026 Coverage Program

TikTok and FIFA have selected 30 creators to serve as official correspondents during the FIFA World...

Commentary

Athlete Influencers Outperform Traditional Creators by More Than 2x, per Report

Brands activating athlete marketing campaigns are generating more than twice the engagement of those working with...

Commentary

India’s Influencer Marketing Industry Estimated at $400M as Regional Creators Reshape Brand Strategy

India’s Influencer Marketing sector reached an estimated ₹3,000 to 3,500 crore ($353 million to $412 million)...

Tech

Steven Bartlett’s Flightcast Adds Apple Podcasts Video Support, HLS Publishing for All Customers

Flightcast, the podcast hosting and analytics platform co-founded by “Diary of a CEO” creator Steven Bartlett...